EXPERIENCE:

ASSOCIATE MANAGER

NATIONAL BASKETBALL ASSOCIATION (NBA) New York, NY                January 2018-Present

·        Strategize and execute international media campaigns in excess of $1M per season for the NBA’s marketing partners

·        Manage digital, TV, and social media inventory as well as asset availability across 4 continents

·        Collaborates with international account teams and new business teams to ideate on best ways to increase media revenue

·        Primary international media contact throughout NBA organization and externally

·        Leads all international media presentations

SENIOR COORDINATOR

NATIONAL BASKETBALL ASSOCIATION (NBA) New York, NY            Oct 2016-December 2017

·        Strategized and executed international media campaigns in excess of $1M per season for NBA’s marketing partners

·        Managed digital, TV, and social media inventory and asset availability across 4 continents

·        Collaborated with international account teams and new business teams to ideate on best ways to increase media revenue

SENIOR ASSOCIATE MEDIA PLANNER

MINDSHARE, New York, NY                                                                         April 2016-October 2016

·        Oversee Associate Media Planner

·        Provided guidance on recommendations, presentations and previously performed duties as Associate Planner

ASSOCIATE MEDIA PLANNER

MINDSHARE, New York, NY                                                                            April 2015-April 2016

·        Planned strategic media campaigns (television ads, digital ads, print ads) for Unilever skin brands: Vaseline, Pond’s, Simple, St. Ives, Caress, Q-Tips, and Suave

·        Researched and communicated with media partners to plan campaigns for brands

·        Composed presentations for Digital and Print campaign recommendations

·        Daily communication with clients detailing media campaigns and ad-hoc requests

·        Managed and reported monthly media budgets to clients

·        Managed print campaigns from start to finish (from researching print partners to placing media buys)

·        Supported internal strategy team of 5 (reception, scheduling, global corporate requests)

BUSINESS DEVELOPMENT ASSOCIATE

SOLIX, INC., Parsippany, NJ                                                                       September 2013-April 2015

·        Used cold calling techniques to generate prospective clients

·        Prospected clients, presented service overviews, maintained client relationships, drove sales      through beginning to end of sales cycle

·        Used business intelligence tools to research and forecast trends in government and commercial markets, recommended ways to penetrate industries

·        Collaborated with marketing team to analyze industry trends to help create and implement marketing campaigns to serve the needs of target market

SKILLS:

·        Strong verbal and written communications skills including communication with international contacts across 4 continents

·        Excellent teamwork and organizational skills

·        Microsoft Office Suite certified

·        AdBuyer DDS

·        Mediatools

·        Xpert

·        EZ Tab

·        IQ

·       Kantar Stadegy proficient

EDUCATION:

B.A., May 2013

BUSINESS ADMINISTRATION, CONCENTRATION IN MARKETING

Howard University, School of Business, Washington, D.C.