Photo

Kolappa Ganesa Rukmani Pillai Marketing and Branding

Canada
Brand BuildingLogo Developmentmail marketing.Market SegmentationmarketingProduct ManagementProduct Segmentation

Kolappa Ganesa Rukmani Pillai

+91 984-444-3008/ +91 702-614-2211
[email protected]                  [email protected]

https://www.linkedin.com/in/kolappa-pillai-69a07018/                    skype ID: Kolappa1

303, Vaishnavi Nakshatra Apartments, Tumkur Road, Yeshwantpur, Bangalore, Bangalore, 560022

 

IRCC: Express Entry Profile: E001097222               Job seeker Validation Code: 8094

 

CAREER OBJECTIVE

 

Vibrant and proactive individual proficient in streamlining marketing and branding approach to connect with target customers. Seeking a marketing manager position with a progressive organization to utilize 5+ years of professional marketing experience in advancing marketing operations

PROFESSIONAL SUMMARY

 

A person who relates to the proverb “Action speaks louder than words”, I am person focused on the goal and try to make sure to keep the best foot down always, taking the whole team along.

The roles in the various organizations, I have either worked or underwent training has enabled me with a very strong exposure in a varying fields like Client facing, vendor management, core branding, advertising, video building, graphic designing and HR & Admin roles. I also have experience in team building activities and a capability to envision the goal and take the team along.

My main area of focus is been on:

·      Development of sales by routing the online link generation to the sales person

·      Preparation of the sales brochures for the company

·      Design the stall and its layout, also the decision of the products which will be kept in for display

·      Coordination with the sales and technical team for the better service provision to the end customer

 

WORK EXPERIENCE

 

Marketing Associate                                                                                       Dec 2012 – Present

Span Healthcare Private Limited • Bangalore

 

·      Develop pricing strategies, balancing firm objectives and customer satisfaction.

·      Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

·      Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

·      Compile lists describing product or service offerings.

·      Organize the trade shows, CME’s and also program for students in the Transfusion Medicine in various colleges across India.

·      Coordinate and participate in promotional activities and trade shows, working with developers and production managers to market products and services.

·      Initiate market research studies and analyze their findings.

·      Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings

·      Works within the department budget to develop cost-effective marketing plans for each product or service

·      Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

·      Experienced in converting the needs to demand

·      Design all the marketing and branding collateral’s which include brochures, t-shirts, back packs etc. and also design print ads and publications.

Software programmer                                                                                  Aug 2009 – Jul 2010

Mahiti Infotech Private Limited

 

•     Write, modify, integrate and test software code

•     Maintain existing computer programs by making modifications as required

•     Identify and communicate technical problems, processes and solutions

•     Prepare reports, manuals and other documentation on the status, operation and maintenance of software

•     Assist in the collection and documentation of user requirements

•     Assist in the development of logical and physical specifications

•     May lead and co-ordinate teams of computer programmers

•     May research and evaluate a variety of software products.

•     Program animation software to predefined specifications for interactive CDs, DVDs, video game cartridges and Internet-based applications

•     Program special effects software for film and video applications

•     Write, modify, integrate and test software code for e-commerce and other Internet applications

•     Assist in the collection and documentation of user requirements

•     Assist in the development of logical and physical specifications

•     May lead and co-ordinate teams of interactive media developers

•     May research and evaluate a variety of interactive media software products.

 

EDUCATION

 

Marketing/Marketing Management (MBA)                                               Jan 2013 – Jun 2015

Sikkim Manipal University • Gangtok
This is a distant study done at Sikkim Manipal University with a specialization of Marketing while I started working in Span Healthcare Private Limited which is the company I am still working with, I had the opening of the Marketing Associate and took it up as a challenge after doing my regular MBA,.

Human Resources Management (MBA)                                                    Aug 2010 – Jun 2012

BNM Institute of Technology, VTU • Bangalore
This degree is a regular MBA from VTU. This course was done with the specialization of Human Resources.

Electrical, Electronics and Communications Engineering                     Aug 2004 – May 2008

St. Joseph’s Engineering College • Chennai
Electrical and Electronics Engineering at St. Joseph’s College of Engineering which is affiliated to Anna University in Chennai. This is a 4 year course.

PROFESSIONAL CREDENTIALS

 

•     Google AdWords Certification

•     Google Analytics Individual Qualification

•     Google shopping Certification

 

SKILLS

·      MARKETING: Google shopping Certification, Google Analytics Individual Qualification, Google AdWords Certification

·      DESIGNING SKILLS: Corel Draw, Photoshop

·      VIDEO GRAPHING: Audacity, Sony vegas pro 11, Windows live movie maker, ppt template preparation

·      ANALYSING: Competitive data analysis of the primary data collected and building up the bundling process for the company so that the product placement can be done with a superior effect.

 

HOBBIES

·      Singing

·      Cooking

·      Driving and Riding

·      Designing

·      Web Development and Online Training

·      Ex-Member of Google Code-A-thon

 

ADDITIONAL COURSES

·      Statistics for Business – 1

A course of study offered by IIMBx, an online learning initiative of Indian Institute of Management, Bangalore through edX.

Certificate verification link: https://verify.edx.org/cert/a7dcff70389f42e6987641feb4fe84a1

 

·      Health in Numbers: Quantitative Methods in Clinical & Public Health Research

A course of study offered by HarvardX, an online learning initiative of Harvard University through edX

Certification verification link:

https://verify.edx.org/cert/b6c27092e9d8476da1f414c968ed5d52

 

MEMBERSHIPS / AWARDS

·      Indian Society of Transfusion Medicine · Best Organizer for ISTM Sep 2013

Awarded with a silver medal as a memento

·      Indian Society of Transfusion Medicine · Best Organizer for ISTM Nov 2016

Awarded with a big photo frame which was memento for people who had contributed for the event

 

REFERENCES:

Mr. Sanjay Ganapathy CMD – Span Healthcare Private Limited

Email: [email protected] ph: +91 98441 35950

Mr. Y. Alex Dominic Business Manager-Asia  – Tulip Diagnostics

Email: [email protected] ph: +91 94449 27615

 

 

 

 

 

 

 

 

Kolappa Ganesa Rukmani Pillai

Education

Jan 2013/ June 2015 MBA - Marketing at Sikkim Manipal University

This is a distant study done at Sikkim Manipal University with a specialization of Marketing while I started working in Span Healthcare Private Limited which is the company I am still working with, I had the opening of the Marketing Associate and took it up as a challenge after doing my regular MBA.

August 2010 / June 2012 MBA - Human Resources at BNM Institute of Technology, Vishveswaraya Technical University

This degree is a regular MBA from VTU. This course was done with the specialisation of Human Resources.

August 2004 / May 2008 BE Electrical and Electronics Engineering at St. Joseph's College of Engineering

Electrical and Electronics Engineering at St. Joseph’s College of Engineering which is affiliated to Anna University in Chennai. This is a 4 year course.

Experience

01-December-2012 / Present Marketing Associate at Span Healthcare Private Limited

• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Compile lists describing product or service offerings.
• Organize the trade shows, CME’s and also program for students in the Transfusion Medicine in various colleges across India.
• Coordinate and participate in promotional activities and trade shows, working with developers and production managers to market products and services.
• Initiate market research studies and analyze their findings.
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Experienced in converting the needs to demand
• Design all the marketing and branding collateral’s which include brochures, t-shirts, back packs etc. and also design print ads and publications.

03-August-2009 / 10-July-2010 Programmer at Mahiti Infotech Private Limited

• Write, modify, integrate and test software code
• Maintain existing computer programs by making modifications as required
• Identify and communicate technical problems, processes and solutions
• Prepare reports, manuals and other documentation on the status, operation and maintenance of software
• Assist in the collection and documentation of user requirements
• Assist in the development of logical and physical specifications
• May lead and co-ordinate teams of computer programmers
• May research and evaluate a variety of software products.
• Program animation software to predefined specifications for interactive CDs, DVDs, video game cartridges and Internet-based applications
• Program special effects software for film and video applications
• Write, modify, integrate and test software code for e-commerce and other Internet applications
• Assist in the collection and documentation of user requirements
• Assist in the development of logical and physical specifications
• May lead and co-ordinate teams of interactive media developers
• May research and evaluate a variety of interactive media software products.