Kristen Steinhubel Experiential Marketing Manager

Chicago, IL

Kristen Steinhubel
Experiential Marketing Manager
Career Summary

As a well-rounded professional, I have spent the last decade contributing to the athletic and fitness industry. I am passionate about brand and personal growth and seek to motivate my co-workers, partners and the end consumer. I have strong experience in all aspects of sales, merchandising and both retail and experiential marketing. Most recently, I have engaged a social community of over 3K followers by creating compelling local content, analyzed and leveraged data improving CRM execution and exceeded traffic targets
by providing unique branded in-store experiences.

Work Experience

Reebok – Chicago, IL
January 2017 – March 2018
Experiential Marketing Manger

• Led the creative direction and physical build out of Reebok’s brick-and-click retail Showroom
• Launched local social handles, @ReebokChicago, and spearheaded the content creation and daily execution
• Created and executed consumer activations across both fitness and lifestyle to increase brand engagement
• Cultivated a community of local influencers to increase brand exposure and authenticity in the local market
• Manage all aspects of the retail location including staffing, merchandising, scheduling, vendor management, community outreach and daily maintenance
• Delivered against financial and brand KPIs including traffic, sales, acquisition and brand health
• Managed all digital content/execution including websites, newsletters and acquisition efforts

Phoenix Suns – Phoenix, AZ
January 2016 – January 2017
Sr. Account Executive

• Established areas of new group business
• Effectively executed sales campaigns
• Involved in the New Business Team Mentorship Program
Contact Details

1733 N Hermitage Ave 1F
Chicago, IL 60622

Mobile: 312-877-2160
Email: [email protected]

Programs & Applications

• Sales Numbers and Budget Breakdowns
• Presentation Skills
• Mailchimp /CRM
• Sprinklr (social media analytics)
• Wordpress
• Industry based technology (PowerPoint, Excel, etc.)
• Excellent written and oral communication skills

Professional Skills

• Community Management
• Influencer Relations
• Experiential Marketing
• Consumer Events
• Account/Vendor Management
• Content Creation
• Retail Marketing
• Social Media

Under Armour, Inc. – Chicago, IL
October 2006 – December 2015
Team Sales Territory Manager

• Managed a territory of dealers, roadmen and institutions throughout the states of Illinois, Indiana, Eastern Iowa and Southern Michigan
• Presented seasonal product, sales programs and brand initiatives
• Responsible for generating new business at the college and high school institutional level, as well as clubs and organizations
• Served as point of contact for all Under Armour events in Chicago
• Managed a yearly promotional budget
• Created goals and sales initiatives to drive business
• Worked closely with Athletic Directors and Coaches to outfit teams, coaching staff and administration
• Assisted in forecasting yearly team business
• Responsible for growing business and creating brand awareness in new sport categories
• Drafted institutional and organizational contracts
• Grew territory from $4M in 2013 to $7M in 2014 to over $9M in 2015

Under Armour, Inc. – Baltimore, MD
January 2005 – October 2006
Visual Merchandiser & Key Account Coordinator

• Ability to travel territory and maintain account relationships while also pioneering new business
• Implemented merchandise standards and directives in over 45 key account retail doors, increasing brand presence on the sales floor by an average of 40%
• Assisted in developing the territory and consumer strategies to drive growth within channels of distribution
• Prepared, planned and delivered multiple persuasive product presentations to both key and independent accounts
• Collaborated with both sales and marketing teams to communicate company-wide initiatives and directive selling to hit sales goals
• Worked closely with Retail Marketing, Product Assortment and Sales to establish consistency and brand integrity
• Executed marketing events to strategically dive business
• Created reports tracking shipments, orders and inventory
• Excellent customer service skills

Purdue University
West Lafayette, IN

Bachelor of Arts:
Sports Science
May 2003


Available upon request