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Lindsay Burke Marketing & Events Coordinator

Chicago

Marketing & Events Coordinator
ShareAsale.com, Part of the Awin Group – Chicago, IL
September 2017 – May 2018
·       Comprehensive management of a $500,000+ annual conference & events budget

·       Personally negotiated sponsorship contracts & speaking opportunities for 4 of the 10+ conferences scheduled by the Awin Group in 2018

·       Conceptualized marketing strategies for each show and collaborated with graphic designer to create marketing assets and a visually appealing booth

·       Liaised and established relationships with conference hosts, vendors, and attendees

·       Worked alongside marketing team to execute annual ShareASale educational conference and networking event in Chicago for 200+ attendees. Increased event revenue by over $70K YOY

·       Managed unique campaigns such as ShareASale’s “Merchant Discovery Box”, a quarterly subscription program designed to energize content Affiliate cliental. Reduced program spending by 70% in the first 3 quarters of delivery

·       Aided in generating content for Affiliate & Merchant clients about company technology, industry best practices, and tips for increasing their own ROI

·       Created copy and used scheduling platforms for social media campaigns to promote conferences and weekly content franchises. Increased Instagram engagement by 200% in one year

·       Utilized Mailchimp & Constant Contact to create content and send 50+ paid client email placements. Creating new $50K revenue stream

·       During the company acquisition, I was promoted to the sole events contact and was asked to lead conferences and events for both brands, ShareASale and Awin

Marketing Assistant
ShareASale.com – Chicago, IL
July 2015 – September 2017
·       Maintained weekly content franchises & created blog content in the “ShareASale voice” to educate cliental base on network tools and technology

·       Primary editor of internal and external blog contributions for quality and brand consistency

·       Support logistical planning of 13+ annual conferences & tradeshows. Pre-Show & On-Site

·       Support in the quarterly output of Merchant Lookbooks

·       Engage employees and maintain a fun office culture

Institutional Marketing Intern
Janus Capital GrouP – Denver, Co.
December 2014 – May 2015
·       Built and maintained a tracking system for marketing initiative metrics

·       Organized sponsorship opportunities, client events, seasonal inventor promotions and speaking engagements

·       Worked alongside management to facilitate quarterly newsletters to investors

Marketing Intern
Clear Comfort water – Boulder, Co.
May 2014- September 2014
·       B2B lead generation and relationship development of a start-up company

·       Developed email campaigns & copy for industry thought leadership and PR Campaigns

·       Personally established prominent leads and product testing with City of Boulder and City of San Diego

 

Marketing specialty

Event Planning & Execution
Social Media Strategy & Engagement
Content/ Blog/ Website Management
Email Campaigns
Project Management
Creating Marketing Collateral
Presentation Skills

Specialty Skills

Highly Organized
Detail & Process Oriented
Sound Analytic Reasoning
Strong Professional Work Ethic
Team Player
Goal Oriented

Computer Literacy

Microsoft Suite: Word, Excel, PowerPoint, Outlook
Social: Hootsuite, Schedugr.am
Project Management: Podio, Asana
Sales Force & CRM Systems
Working knowledge of Adobe Suite
WordPress
Shareist Content Platform
Basic HTML Knowledge
Mail Chimp Proficient
Google Analytics

Education

Aug 2011- May 2015 BA International Affairs, Minor Business Marketing at University of Colorado, Boulder