InComm Canada

Strategic Account Executive, Suncor Energy:  Petro-Canada, Microsoft Retail    2005 – present

-National Account Manager on Walmart, Suncor Energy:   Petro-Canada, HBC, Microsoft Retail, Sears, Toys R Us, The Beer Store, Canada Post (May 2005– Dec 2015)

Lead Account Manager for 2 of the top 5 accounts in the Canadian portfolio; managing a $90,000,000 account and maintained approximately 12.65% annual growth (+2.65% over internal budget / +6.0% over customer budget)
Managed full cycle product launches – inclusive of profitability analysis, planogram (POG) analysis, product setups, testing, and in-store execution planning
Conceptually designed and implemented fixture retrofits which contributed to 70 incremental facings (per unit) within the same retail footprint
Redesigned existing seasonal/holiday placement programs which contributed to an incremental $50,000 in net profit
Primary point of contact and team lead on the successful contract negotiation and renewal process, awarding 100% of Petro-Canada’s business to InComm.  (InComm became the sole provisioner for prepaid products in 2014 – previously a shared account with a competitor since 2004)
Implemented an incremental 20+ promotions since being awarded 100% of Petro-Canada’s business.  Collaborated with tier 1 partners to develop various offers, value-adds, and awareness campaigns (e.g. Sony, Google, Cara Foods, Amazon, The Keg Steakhouse + Bar, iTunes, Netflix, etc.), resulting in significant incremental growth per campaign (20%+ increase in year over year retail sales)
Ongoing analysis of program performance to determine product additions, delists, and future planning
Developed 12month marketing and joint business plans with all key accounts
Managed and coordinated project tasks and timelines for various IT upgrades and internal/external software conversions and/or technology enhancements. Worked collaboratively with vendors, customers, and various stakeholders to achieve seamless transitions.
Actively participated in the improvement of the supply and delivery processes to the retail networks for each merchant partner.
Launched and onboarded Sears, Microsoft Retail and the Beer Store as new retailers
 

Newell Rubbermaid Industries of Canada                                                                     2003– 2004

Key Accounts Manager, Walmart Division and Sam’s Clubs of Canada

Account portfolio comprised of Rubbermaid Seasonal/Insulated, Cleaning, Outdoor Storage, Refuse, Automotive, Bath and Hardware, and Goody Hair Accessories

·        Improved overall operating incomes and gross margins for programs by restructuring product mixes and offerings.

·        Increased sales 12-207% in various categories for Walmart’s fiscal year 2003 vs 2002.

·        Gained new and additional modular product placement in the insulated category by 150% (valued at $1.5MM invoice for 2004 vs 2003)

·         Prepared quarterly business reviews, promotional plans/calendars, and 52- week budgets for Wal-Mart Canada

·         Data analysis – reviewed historical/current POS data, monitored internal and external logistics and processes, and worked with various departments internally and externally to improve future processes and achieve objectives

·         Developed and implemented modular planograms to effectively maximize sales and increase shop-ability

·         Tracked projects and assessed programs regularly, evaluating each stage of the implementation process

·         Worked in conjunction with the international team to simultaneously launch new products

·         Organized promotional events and lead a team of field representatives to implement these events nationwide

BUSINESS/CATEGORY ANALYST, RUBBERMAID, Walmart Division Canada

·         Performed analyst function simultaneously with the Account Manager role

Support all categories to ensure proper flow of Rubbermaid /Goody products through Walmart and SAM’s

·         Managed internal forecasts and replenishment processes to achieve desired in-stocks with all businesses

·         Liaised with Wal-Mart’s Replenishment teams and Newell Industries’ Divisional Customer Service teams to maximize distribution channel efficiencies, improve warehouse positions, and supply chain processes

·         Conducted on-going Point of Sale data analysis (macro and micro), to support line changes, timing of promotional opportunities, and accurately forecast projections for new product launches

Yahoo! Hotjobs.ca                                                                                                                                                         2000 – 2003

Strategic Sales Account Executive

Reported directly to the Regional Sales Manager with responsibility for sales, sales forecasting and management of internal and external relationships in support of overall business goals. As one of the first to be hired in Canada, worked closely with the Regional Sales Manager to implement the business plan for market launch; leveraged support from US operational groups, built unique product offering, helped to identify target markets, provided input towards product development and initiated marketing plan.

HIGHLIGHTS:

·         Achieved highest sales in 2001 – generated 35% of team revenues

·         Awarded 3 “Top Gun” Awards in 2002 – highest sales for performance (monthly) review periods

·         Awarded 2 “President’s Clubs Trips” – highest sales for the Canadian office (bi-annual)

·         Closed first multi-user deal in Canada – contract amount four-times greater than all previous agreements

·         Developed strategic business relationships with key customers: Price Waterhouse Coopers, CGI, American Express, Investors Group, Town of Richmond Hill, Conestoga Rovers, etc.

·         Created and executed strategies for increased membership enrollment, as well as ensuring client retention

·         Acquired an in-depth knowledge of e-mail marketing and the current evolving market space

YAHOO! HOTJOBS.ca

SENIOR ACCOUNT EXECUTIVE/GROUP HEAD

·         Mentored content and media sales team of 8 through start-up, growth and acquisition

·         Trained new recruits and presented media/content sales strategies – provided first hand sales support

·         Assisted in the coordination of project deliverables: site upgrade, lead generation, vendor selection, product and rate card revision (2002/2003)

·         Implemented a performance and training management program for sales team ensuring top performers increased revenue production by 25%

·         Presented at industry tradeshows and corporate events – trends, competitive landscape, technology updates