Education

1982/1988 MD at Universidad Autónoma Metropolitana, Ciudad de México

1992/1998 PhD at Universidad Nacional Autónoma de México

Social Marketing

1989/1991 Master business Administration at Universidad Nacional Autónoma de México

Focus: Social Marketing

1996/1998 Master in Marketing at Instituto Tecnológico y de Estudios Superiores de Monterrey

Focus: Health Care Marketing

2012/2014 Master in Ethic at DEUSTO Spain

Ethics and Corporate Social Responsibility

Experience

1991/1998 Professor and researcher in postgraduate programs in administration and Marketing at Universidad Nacional Autónoma de México

Professor and researcher in postgraduate programs in Health Care Administration and Social Marketing

1992/2014 Professor and researcher in postgraduate programs in administration and Marketing at Instituto Tecnologico y de Estudios Superiores de Monterrey

Professor and researcher in postgraduate programs in Business and Marketing

1999/2008 Professor and researcher in postgraduate programs in administration and Marketing at EGADE Business School

Professor and researcher in postgraduate programs in administration and Marketing

2015/2016 CEO at Children Hospital Mi Gran Esperanza

2015/2019 Professor and researcher in postgraduate programs in administration and Marketing at Universidad Autónoma de Guadalajara

Professor and researcher in postgraduate programs in administration and Marketing

2015/2019 CEO at Comeve Asociados SA de CV

Direct research and consulting projects for hospitals and companies in Mexico and Latin America