PROFESSIONAL EXPERIENCE

Date : April 1, 2018 – October 31, 2019
INTERCONTINENTAL FOODS AND PHARMACEUTICAL INC
• National Sales Manager
Philippines

 Creating an enthusiastic and successful sales environment focusing on thinking outside the box and challenging the norm in business.
 Managing the success of the sales team across all channels.
 Signing off on ranging concepts, new product opportunities, promotions and point of purchase solutions.
 Overseeing a team of professionals, mentoring and directing strategies for success and driving sales plans.
 Nurturing high-level relationships with suppliers and stakeholders.
 Managing large corporate accounts at a national level.
 Building and developing strong business relationships with new and existing channels.
 Developing and assessing the national marketing strategy to increase customer acquisition and retention.
 Evaluating information related to sales, promotions, competition and market research.
 Managing budgets and new implementations.
 Developing and presenting effective proposals to all stakeholders.
 Negotiating sales contracts and marketing strategies.
 Increasing sales and distribution of new and existing product portfolios

Date : June 2017 – March 31, 2018
ECOSSENTIAL FOODS CORP.(EFC)
• Region Distribution Manager
Mindanao Region

 Responsible for the business performance in the assigned area through effective management of the region such as assigned Area Sales Manager and its Area Distribution Partners and direct reports.
 Ensure that sales policies, programs and activities are implemented consistently by the assigned Area Sales Manager to Area Distribution Partners(ADPs) with the end in view of meeting the objectives of assigned areas specified in its strategic and operational planning template which is being measured through the Company’s Performance Management System.
 Over all in charge of Sales and Distribution of the region.

Date : Sept 1 2015 – May 2017
ECOSSENTIAL FOODS CORP.(EFC)
• Area Distribution Manager
• South Mindanao Area – Mindanao Region

 Provide guidance and review of activities of all District Sales Supervisors & Van Salesman under Area Distribution Partner(ADP) in order to teach them how to improve their management in order to establish harmonious relationship with the Area Distributors by assisting them on the spot training, route riding and sales clinic.
 Conducts and reviews of work activities within area of responsibility to all the Area Distribution Partner (ADP) Sales Team in order to come up with effective and efficient strategic activities on how to further improves distribution system of TMC Products within assigned area and closely Coordinate to National Sales and Accounting / Finance / Treasury Manager with regards to budget allocation and support of the said activities.
 Conducts random trade checks by conducting scheduled or un-schedule meeting and planning with the clients in order to validate the distribution level and reach to improve business operation within the area therefore ensuring product visibility and availability / excellent customer service.
 Assist and help Regional Distribution Manager in planning and formulating sales direction by setting an effective sales plan and strategies and establish a strong sales structure in relation to the policies and procedure, goals and targets of the organization in order to maintain a productive and profitable business operation.
 Conducts regular reviews and monitoring of sales performance and execution of sales directions and programs within the area of responsibility in relation to the targets and goals of the area in order to determine point if achievement and areas of improvements therefore helping the department achieve its monthly, quarterly and yearly sales target.
 Maintains and establishes professionals business partnership and relationship with clients / trades / area distributors through regular and constant meetings, reviews, research and study, and by proper communication and negotiation to achieve exclusivity, market penetration and market dominance, and as well concessions for the company.
 Formulates and manages marketing programs through review and research study with his area sales team in order to develop sales volume of TMC products.
 Maintains and establishes good communication with the Regional Distribution Manager by conducting regular meeting, review and research in order to address, find solutions and manages the concerns, issues that will effect in achieving sales targets and goals of his area of responsibility.
 Prepares Area or Unit Annual Budget allocation by reviewing and identifying the area work force structure/resources in order to establish a productive area operation within the budget projected allocation.
Plans, organizes, leads and controls the sales team through checking the alignments of positions in order to ensure efficiency and effective business operation

Date : Nov 1 2014 – Aug 31, 2015
TriDharma Marketing Corp.(TMC)
• RTM Manager
Route to Market
• Visayas – Mindanao Region

 Provide guidance and review of route distribution to all Area Sales Mgr
 Conduct study on the distribution gap
 Planning, implementing, monitoring of RTM installation
 Dissemination, implementation of Corporate Programs and Directions
 Evaluation, monitoring of assigned Corporate Programs and Directions
 Design, review, institutionalize Route Reconfiguration to all Area Distribution Partner(ADP) routes..
 Conduct training and orientation programs specific to Sales Associates including Area Distribution Partner
 Implement In-Field Contact process for ASMs, DSSs

Date : March 2012 – Oct 31, 2014
TriDharma Marketing Corp.(TMC)
o (KOPIKO PRODUCTS)
o Area Sales Manager
o North Mindanao Area – Mindanao

 Provide guidance and review of activities of all District Sales Supervisors & Van Salesman in order to teach them how to improve their management in order to establish harmonious relationship with the Area Distributors by assisting them on the spot training, route riding and sales clinic.
 Conducts and reviews of work activities within area of responsibility to all the Sales Team in order to come up with effective and efficient strategic activities on how to further improves distribution system of TMC Products within assigned area and closely Coordinate to National Sales and Accounting / Finance / Treasury Manager with regards to budget allocation and support of the said activities.
 Conducts random trade checks by conducting scheduled or un-schedule meeting and planning with the clients in order to validate the distribution level and reach to improve business operation within the area therefore ensuring product visibility and availability / excellent customer service.
 Assist and help National Sales Manager in planning and formulating sales direction by setting an effective sales plan and strategies and establish a strong sales structure in relation to the policies and procedure, goals and targets of the organization in order to maintain a productive and profitable business operation.
 Conducts regular reviews and monitoring of sales performance and execution of sales directions and programs within the area of responsibility in relation to the targets and goals of the area in order to determine point if achievement and areas of improvements therefore helping the department achieve its monthly, quarterly and yearly sales target.
 Maintains and establishes professionals business partnership and relationship with clients / trades / area distributors through regular and constant meetings, reviews, research and study, and by proper communication and negotiation to achieve exclusivity, market penetration and market dominance, and as well concessions for the company.
 Formulates and manages marketing programs through review and research study with his area sales team in order to develop sales volume of TMC products.
 Maintains and establishes good communication with the National Sales Manager by conducting regular meeting, review and research in order to address, find solutions and manages the concerns, issues that will effect in achieving sales targets and goals of his area of responsibility.
 Prepares Area or Unit Annual Budget allocation by reviewing and identifying the area work force structure/resources in order to establish a productive area operation within the budget projected allocation.
 Plans, organizes, leads and controls the sales team through checking the alignments of positions in order to ensure efficiency and effective business operation.

 OTHER ACTIVITES

 Assist Human Resource Admin Manager in assessing and evaluating area or unit sales force with regards to their skills enhancement, attitude and behavior development in order to provide the right training programs as support to attain departmental goals, objectives and targets.
 Attends to sales meetings and coordinates with Principals / Trade Promotion & Marketing Manager by conducting regular meeting, review and study with regards to marketing calendar activities that will help increase product awareness in the market area & that will create demands in the market in order to increase sales and profitability.
 Attends and participates departmental meetings and other operational and sales meetings in order to increase knowledge of the company’s products, improve selling techniques and in order to discuss issues and concerns.
 Work and communicate effectively with co-employee and other departments in order to build good relationships within the organizations to make working environment effective and efficient.
 Knows and adhere to standards of quality, integrity and honesty within and outside the organization.

Date – Feb 2009 to March 2012
o Coca Cola Bottlers Phil
o Territory Sales Manager
o Sales/ South Central Mindanao Area – Mindanao
Job Description
 Over all business management, ensuring that profitable sales volume and revenue targets are met.
 Planning and achievement of Right Execution Daily metrics(Brand/package Availability, Suggested Retail Price of the products, Electric Cooler compliance to the standard of the company, Outlet activation, Share of visible inventory, Opening of new accounts, Penetration and conversion).
 Managing dealership as to the compliance of all basic requirements
 Managing account receivables to protect the financial interest of the company
 Implementation of Route to Market strategies
 Collaborating with the support functions in order to ensure effectiveness and productivity of each member of the team

Date – March 2007 – Feb 2009
o Coca Cola Bottlers Phil
o Area Planner Head
o Sales/ South East Mindanao Area(SEMA)-Mindanao
Job Description
 Develop new/ validates existing processes and design in the implementation of CSS using the ROADNET soft ware tool.
 Sales territories, routes & dispatching system set up
 Data base maintenance of all relevant master file and mapping information
 Coordinates CSS concept and schedule to Region managers, ASM, AFM, ALM, TSM
 Puts and place an effective and efficient monitoring for their CSS implementation
 Formulates and standardizes reports for the management and provides appropriate analysis for action planning
 Provide supports in managing the development and installation of CSS by regular data gathering and in field – validation including all outlet surveys
 Documents and disseminates system policies and procedures incorporating the detailed process flow for uniformity of implementation across the area.
 Implement, monitors development and compliance and makes continues follow through to ensure effectiveness of the program and policies being implemented in the region level.
 Closely coordinates with functional managers and also with all concerns functional departments on CSS initiatives and programs.
 Conducts special studies on improvement of distribution planning.
 Prepares and conduct presentation to Region managers, on the status and progress of Going To Market implementation.

Date : July 2005-Feb 2007
o Coca Cola
o Selling Sytem & Training Head
o Sales/SEMA-Mindanao

 Going To Market Design(GTM) and Implementation:
o Planning and Implementing, Monitoring of GTM Installation.
 Complete Updated Monitoring System. Ex. Monitoring boards,SCL,Active file Box.
 Track installation
 Document Processes
 Monitor Dealers and DSS on Periodic Dealer Program Assessment Scorecard (DPAS)
 Coordinate with other units or Departments relating to GTM and other Selling System Program.

 Dissemination, implementation of Corporate Programs and Directions.
 Track Implementation and Document Progess.
 Route Productivity Monitoring.
 Selection, installation of CCBPI Dealers.
 Track Implementation end state
 Selection and proper Orientation of Applicants using Dealer Trade Presenter.
 Installation of Dealers based on new GTM end state.
 Design, Review, institutionalize Route reconfiguration for both Direct and Indirect.
 Update Design and Track implementation
 Continuous review of Territory, District, Dealer, DSP, Route configuration.
 People Development and Training:
 Conduct Training and Orientation programs specific to Sales Associates including Dealers /Dealer Sales Personnel.
 Conduct In-field Contact to Dealers, and Sales Associates. .

Date March 2004 – June2005
o Coca Cola
o District Sales Supervisor
o Sales/SEMA-Mindanao

 Sharpen Distribution
 Responsible for achieving sales volume and distribution growth targets through excellent market execution
 Ensure that products are available to the customer at all hours of the day
 Regular coverage of all outlets under Dealers, CRS & AS
 Dealers smooth functioning operation (Trouble Free Routing/Hauling units)
 Wholesalers wide customer based and product availability that satisfy retail stock requirement
 Retailers to ensure customer satisfaction via cold drinks availability and SRP compliance
 Motivate your sales people, they will get you the desired results
 Market Saturation
 Repositioning Competition via attacking their weaknesses
 Persuasive selling via capitalizing our product’s strength
 Distinguish, Make Action Plans, Implementation/Execution, Completion on Market Strength and Weaknesses
 Natural Penetration/Conversion via relationship selling
 Coverage of all emerging outlets and channels inside the territory

 Effective Advertising & Promotions
 Geared towards generating incremental volume
 Pervasive In-store Posters & Displays installation and accomplishments
 Should influence favorable consumption, repeat order/purchase
 On premise In-store activation for impulse buying

 Strengthen source of supply
 Intensified empties collection
 Inventory management
 Outsourcing stock direct to the plant (Dealers)

 Product substitution (Product Mix Analysis)
 Products attributes
 Pricing edge
 Product profile

 Pay special attention to competition(Competitive Approach)
 Benchmarking (Discount Scheme, Distribution reach, Advertising Creativity, Sales Promotions, Better Products and many other key Factors)
 Approach Strategy(Product positioning and Service offering, Product Features, Marketing communication, Price advantage, Logistics & delivery)
 Products (quality, range, features & benefits)
 Price (discounts, deals, terms and incentives)
 Place (locations, channels, service and delivery)
 Promotions(advertising impact & relationship selling)

Date : July 2003 – March 2004
o Coca Cola
o Terrirory 1 Lead DSS(District Sales Supervisor)
o Sales/SEMA-Mindanao

 Planning, implementing, monitoring of GTM installation
 Dissemination, implementation of Corporate Programs and Directions
 Evaluation, monitoring of assigned Corporate Programs and Directions
 Selection, installation of CCBPI Dealers
 Design, review, institutionalize Route Reconfiguration for both Direct and Indirect Routes
 Implement strategies and functional training programs for Sales (Direct/Dealers)
 Conduct training and orientation programs specific to Sales Associates including Dealers/DSPs
 Implement In-Field Contact process for TSMs, DSSs

Date Feb 2000 – June 2003
o Coca Cola
o District Sales Supervisor
Date June 1999 – Jan 2000
o Coca Cola
o Dealer Development Officer
o Sales/SEMA-Mindanao

 Post Implementation and restructuring of Wholesaler Outlet Development Program
 Planning and Implementing, all outlet survey
• Rt reconfiguration
• Build Data base
• Document Processes
• Coordinate with other units or Departments relating to the Program.
 Selection, installation of CCBPI Dealers.
 Track Implementation end state
 Selection and proper Orientation of Applicants using Dealer Trade Presenter.
 Installation of Dealers based on new GTM end state.
 Design, Review, institutionalize Route reconfiguration for both Direct and Indirect.
 Update Design and Track implementation
 Continuous review of Territory, District, Dealer, DSP, Route configuration.
 People Development and Training:
 Conduct Training and Orientation programs specific to Sales Associates including Dealers /DSP. .
Date Aug 1997 – May 1999
o Coca Cola
o Wholesaler Development Coordinator
o Sales/SEMA-Mindanao

 Responsible for achieving sales volume and distribution growth targets through excellent market execution
 Appoint independent Wholesaler outlet developer as partner to exclusive distribute to retailers within their assigned area coverage
 Sell its products wholesale to its independent wholesaler outlet developer(partners) who, in turn will be responsible for distributing, promoting, marketing and selling the products within its area of coverage
 Adopt a set of criteria for appointing and maintaining independent wholesaler outlet developer(partners)
 Institute a wholesaler outlet developer(partner) performance on various aspects as CCBPI partners in business
 Conduct performance evaluation to track continued viability and competiveness of CCBPI – wholesaler outlet developer partners
 Conduct Training and Orientation programs specific to Wholesaler outlet developer and its delivery crew

Date May 1997 – Aug 1997
o Coca Cola
o Bulk Delivery Unit Coordinator
o Sales/SEMA-Mindanao

 Responsible for achieving sales volume and distribution growth targets through excellent market execution
 Manages efficient ordering of wholesaler to maintain prescribed inventory levels
 Monitors and coordinates with logistics that orders are delivered in full and on time
 Ensures wholesaler on time remittance of check and deposits to company

Date Jan 1987 – April 1999
o Coca Cola
o Route Salesman
o Sales/SEMA-Mindanao

 Responsible for achieving sales volume and distribution growth targets through excellent market execution
 Manage efficient ordering of retailer outlets
 Ensure all outlets are fully merchandised
 Ensure all coca cola brands and packages are available in the trades
 Educate all outlets to follow the suggested retail price
 Activate the outlets with posters, displays, and to ensure a fully merchandised based on the standard of coca cola
 Ensure the outlets to have share of visible inventory
 Opening of new accounts

Achievement Awards

 Dec 2015 # 1 Sales to trade contribution National for ADM Level
 Dec 2013 # 2 ASM of the Year, National Level
 Feb 2013 To date Number 1 ASM National ranking TriDharma Marketing Corp
 Jan 2013 2012 National Excellence on Area Innovation TriDharma Marketing Corp
 Nov 2012 Number 1 ASM National ranking TriDharma Marketing Corp
 Aug 2012 Number 1 ASM National ranking TriDharma Marketing Corp
 April 2012 Number 1 ASM National TriDharma Mktg Corp
October 2011 Number 2 TSM Region Mindanao
 September 2011 Number 1 TSM Region Mindanao
 August 2011 Number 1 TSM Region Mindanao
 July 2011 Number 1 TSM Region Mindanao
 January 14 2011 Mindanao Cooler Outside Champion – Top Territory Sales Manager
 July 2010 Million Miler Award (Million UCS in a month – Period 3 & 6) Top Territory Sales Mgr Mindanao
 July 2010 Cooler Category Winner Top Territory Sales Manager
 January 2010 Rank #4 Best Territory Sales Manager in the Philippines 2009 Sales awardees
 January 2010 Achieved 107% Business Plan Target for the whole year of 2009
 July 2009 Achieved 105% Business Plan Target for January to June 2009
 November 2005 Best in Credit management 9th place Area level DSS Level
 November 2002 Number 1 District Sales Supervisor(DSS) for Territory 3
Number 1 DSS for Area(South East Mindanao Area-SEMA)
 October 2002 Number 1 DSS for Territory 3
Number 2 DSS for Area(SEMA)
 Sept 2002 Number 1 District Sales Supervisor(DSS) for Territory 3
Number 4 DSS for Area(SEMA)

OTHERS

Trainings:
August 2016 GM Mindset
July 2016 Fundamental Forecasting Workshop
April 2013 Key Account Enhancement training
June 2012 Sales Management(Mgrs training)
March 2011 Seven(7) Habits
February 2011 Collaboration for Value
July 2010 Front Line Leadership
March 2006 National Sales & Marketing Workshop
June 2004 Problem Solving Process Seminar
July 2003 Selling Skills Workshop
April 2003 Basic Sales Supervisory Skills Seminar
November 2002 Effective Presentation Skills Workshop
June 2002 Performance Management Workshop
July1999 Post Implementation Re-structuring Intermediary Group Skills Enhancement
Sept 1997 Wholesaler Outlet Development Program