Education

1979 to 1984 Electrical Engineer at University of Mindanao

Experience

April 2018 to Present National Sales Manager at Inter Continental Foods and Pharmaceutical Inc

 Creating an enthusiastic and successful sales environment focusing on thinking outside the box and challenging the norm in business.
 Managing the success of the sales team across all channels.
 Signing off on ranging concepts, new product opportunities, promotions and point of purchase solutions.
 Overseeing a team of professionals, mentoring and directing strategies for success and driving sales plans.
 Nurturing high-level relationships with suppliers and stakeholders.
 Managing large corporate accounts at a national level.
 Building and developing strong business relationships with new and existing channels.
 Developing and assessing the national marketing strategy to increase customer acquisition and retention.
 Evaluating information related to sales, promotions, competition and market research.
 Managing budgets and new implementations.
 Developing and presenting effective proposals to all stakeholders.
 Negotiating sales contracts and marketing strategies.
 Increasing sales and distribution of new and existing product portfolios

June 2017 to March 2018 Region Distribution Manager at Ecosenntial Foods Corporation

 Responsible for the business performance in the assigned area through effective management of the region such as assigned Area Sales Manager and its Area Distribution Partners and direct reports.
 Ensure that sales policies, programs and activities are implemented consistently by the assigned Area Sales Manager to Area Distribution Partners(ADPs) with the end in view of meeting the objectives of assigned areas specified in its strategic and operational planning template which is being measured through the Company’s Performance Management System.
 Over all in charge of Sales and Distribution of the region.

Sept 2015 to May 2017 Area Sales Manager at Ecossential Foods Corp

 Provide guidance and review of activities of all District Sales Supervisors & Van Salesman under Area Distribution Partner(ADP) in order to teach them how to improve their management in order to establish harmonious relationship with the Area Distributors by assisting them on the spot training, route riding and sales clinic.
 Conducts and reviews of work activities within area of responsibility to all the Area Distribution Partner (ADP) Sales Team in order to come up with effective and efficient strategic activities on how to further improves distribution system of TMC Products within assigned area and closely Coordinate to National Sales and Accounting / Finance / Treasury Manager with regards to budget allocation and support of the said activities.
 Conducts random trade checks by conducting scheduled or un-schedule meeting and planning with the clients in order to validate the distribution level and reach to improve business operation within the area therefore ensuring product visibility and availability / excellent customer service.
 Assist and help Regional Distribution Manager in planning and formulating sales direction by setting an effective sales plan and strategies and establish a strong sales structure in relation to the policies and procedure, goals and targets of the organization in order to maintain a productive and profitable business operation.
 Conducts regular reviews and monitoring of sales performance and execution of sales directions and programs within the area of responsibility in relation to the targets and goals of the area in order to determine point if achievement and areas of improvements therefore helping the department achieve its monthly, quarterly and yearly sales target.
 Maintains and establishes professionals business partnership and relationship with clients / trades / area distributors through regular and constant meetings, reviews, research and study, and by proper communication and negotiation to achieve exclusivity, market penetration and market dominance, and as well concessions for the company.
 Formulates and manages marketing programs through review and research study with his area sales team in order to develop sales volume of TMC products.
 Maintains and establishes good communication with the Regional Distribution Manager by conducting regular meeting, review and research in order to address, find solutions and manages the concerns, issues that will effect in achieving sales targets and goals of his area of responsibility.
 Prepares Area or Unit Annual Budget allocation by reviewing and identifying the area work force structure/resources in order to establish a productive area operation within the budget projected allocation.
Plans, organizes, leads and controls the sales team through checking the alignments of positions in order to ensure efficiency and effective business operation

March 2012 to October 2014 Area Sales Manager at TriDharma Marketing Corp

 Provide guidance and review of activities of all District Sales Supervisors & Van Salesman in order to teach them how to improve their management in order to establish harmonious relationship with the Area Distributors by assisting them on the spot training, route riding and sales clinic.
 Conducts and reviews of work activities within area of responsibility to all the Sales Team in order to come up with effective and efficient strategic activities on how to further improves distribution system of TMC Products within assigned area and closely Coordinate to National Sales and Accounting / Finance / Treasury Manager with regards to budget allocation and support of the said activities.
 Conducts random trade checks by conducting scheduled or un-schedule meeting and planning with the clients in order to validate the distribution level and reach to improve business operation within the area therefore ensuring product visibility and availability / excellent customer service.
 Assist and help National Sales Manager in planning and formulating sales direction by setting an effective sales plan and strategies and establish a strong sales structure in relation to the policies and procedure, goals and targets of the organization in order to maintain a productive and profitable business operation.
 Conducts regular reviews and monitoring of sales performance and execution of sales directions and programs within the area of responsibility in relation to the targets and goals of the area in order to determine point if achievement and areas of improvements therefore helping the department achieve its monthly, quarterly and yearly sales target.
 Maintains and establishes professionals business partnership and relationship with clients / trades / area distributors through regular and constant meetings, reviews, research and study, and by proper communication and negotiation to achieve exclusivity, market penetration and market dominance, and as well concessions for the company.
 Formulates and manages marketing programs through review and research study with his area sales team in order to develop sales volume of TMC products.
 Maintains and establishes good communication with the National Sales Manager by conducting regular meeting, review and research in order to address, find solutions and manages the concerns, issues that will effect in achieving sales targets and goals of his area of responsibility.
 Prepares Area or Unit Annual Budget allocation by reviewing and identifying the area work force structure/resources in order to establish a productive area operation within the budget projected allocation.
 Plans, organizes, leads and controls the sales team through checking the alignments of positions in order to ensure efficiency and effective business operation.

 OTHER ACTIVITES

 Assist Human Resource Admin Manager in assessing and evaluating area or unit sales force with regards to their skills enhancement, attitude and behavior development in order to provide the right training programs as support to attain departmental goals, objectives and targets.
 Attends to sales meetings and coordinates with Principals / Trade Promotion & Marketing Manager by conducting regular meeting, review and study with regards to marketing calendar activities that will help increase product awareness in the market area & that will create demands in the market in order to increase sales and profitability.
 Attends and participates departmental meetings and other operational and sales meetings in order to increase knowledge of the company’s products, improve selling techniques and in order to discuss issues and concerns.
 Work and communicate effectively with co-employee and other departments in order to build good relationships within the organizations to make working environment effective and efficient.
 Knows and adhere to standards of quality, integrity and honesty within and outside the organization.

February 2009 to March 2012 Territory Sales Manager at Coca Cola Bottlers Phil Inc

 Over all business management, ensuring that profitable sales volume and revenue targets are met.
 Planning and achievement of Right Execution Daily metrics(Brand/package Availability, Suggested Retail Price of the products, Electric Cooler compliance to the standard of the company, Outlet activation, Share of visible inventory, Opening of new accounts, Penetration and conversion).
 Managing dealership as to the compliance of all basic requirements
 Managing account receivables to protect the financial interest of the company
 Implementation of Route to Market strategies
 Collaborating with the support functions in order to ensure effectiveness and productivity of each member of the team

March 2007 to Feb 2009 Area Planner Head at Coca Cola Bottlers Phil Inc

 Develop new/ validates existing processes and design in the implementation of CSS using the ROADNET soft ware tool.
 Sales territories, routes & dispatching system set up
 Data base maintenance of all relevant master file and mapping information
 Coordinates CSS concept and schedule to Region managers, ASM, AFM, ALM, TSM
 Puts and place an effective and efficient monitoring for their CSS implementation
 Formulates and standardizes reports for the management and provides appropriate analysis for action planning
 Provide supports in managing the development and installation of CSS by regular data gathering and in field – validation including all outlet surveys
 Documents and disseminates system policies and procedures incorporating the detailed process flow for uniformity of implementation across the area.
 Implement, monitors development and compliance and makes continues follow through to ensure effectiveness of the program and policies being implemented in the region level.
 Closely coordinates with functional managers and also with all concerns functional departments on CSS initiatives and programs.
 Conducts special studies on improvement of distribution planning.
 Prepares and conduct presentation to Region managers, on the status and progress of Going To Market implementation.

July 2005 to Fev 2007 Selling System and Training Head at Coca Cola Bottlers Phil Inc

 Going To Market Design(GTM) and Implementation:
o Planning and Implementing, Monitoring of GTM Installation.
 Complete Updated Monitoring System. Ex. Monitoring boards,SCL,Active file Box.
 Track installation
 Document Processes
 Monitor Dealers and DSS on Periodic Dealer Program Assessment Scorecard (DPAS)
 Coordinate with other units or Departments relating to GTM and other Selling System Program.

 Dissemination, implementation of Corporate Programs and Directions.
 Track Implementation and Document Progess.
 Route Productivity Monitoring.
 Selection, installation of CCBPI Dealers.
 Track Implementation end state
 Selection and proper Orientation of Applicants using Dealer Trade Presenter.
 Installation of Dealers based on new GTM end state.
 Design, Review, institutionalize Route reconfiguration for both Direct and Indirect.
 Update Design and Track implementation
 Continuous review of Territory, District, Dealer, DSP, Route configuration.
 People Development and Training:
 Conduct Training and Orientation programs specific to Sales Associates including Dealers /Dealer Sales Personnel.
 Conduct In-field Contact to Dealers, and Sales Associates.

March 2004 to June 2005 District Sales Supervisor at Coca Cola Botllers Phil Inc

 Sharpen Distribution
 Responsible for achieving sales volume and distribution growth targets through excellent market execution
 Ensure that products are available to the customer at all hours of the day
 Regular coverage of all outlets under Dealers, CRS & AS
 Dealers smooth functioning operation (Trouble Free Routing/Hauling units)
 Wholesalers wide customer based and product availability that satisfy retail stock requirement
 Retailers to ensure customer satisfaction via cold drinks availability and SRP compliance
 Motivate your sales people, they will get you the desired results
 Market Saturation
 Repositioning Competition via attacking their weaknesses
 Persuasive selling via capitalizing our product’s strength
 Distinguish, Make Action Plans, Implementation/Execution, Completion on Market Strength and Weaknesses
 Natural Penetration/Conversion via relationship selling
 Coverage of all emerging outlets and channels inside the territory

 Effective Advertising & Promotions
 Geared towards generating incremental volume
 Pervasive In-store Posters & Displays installation and accomplishments
 Should influence favorable consumption, repeat order/purchase
 On premise In-store activation for impulse buying

 Strengthen source of supply
 Intensified empties collection
 Inventory management
 Outsourcing stock direct to the plant (Dealers)

 Product substitution (Product Mix Analysis)
 Products attributes
 Pricing edge
 Product profile

 Pay special attention to competition(Competitive Approach)
 Benchmarking (Discount Scheme, Distribution reach, Advertising Creativity, Sales Promotions, Better Products and many other key Factors)
 Approach Strategy(Product positioning and Service offering, Product Features, Marketing communication, Price advantage, Logistics & delivery)
 Products (quality, range, features & benefits)
 Price (discounts, deals, terms and incentives)
 Place (locations, channels, service and delivery)
 Promotions(advertising impact & relationship selling)