Seeking middle level assignments in Marketing Communication / Brand Management / Vendor Management with a reputed organisation (Preferred Location: Delhi / NCR) Profile Summary • A dynamic professional with 12 years of experience in Marketing Communication, Trade Marketing, Brand Building Activities, Event Management and Retention • Possesses a demonstrated record of ensuring marketing effectiveness, increasing market penetration and generating significant profits • Expert at handling ATL / BTL /Retail activities (like events, mall activations, in-store activations) and conducting environmental scanning • Demonstrated excellence in interacting with advertising agencies for designing & implementing marketing plans to achieve business targets • An effective communicator with good planning and relationship management skills and abilities in establishing beneficial relationships with cross-functional teams Core Competencies Marketing • Implementing strategies to build consumer preference, drive volumes and launch products, preparing marketing budgets and managing various ATL/BTL/Retail activities • Conceptualizing ideas/creative’s for any media communication (Print ads, event ideas) and steering brand management activities supported by advertising campaigns Vendor Management • Liaising with vendors for PoPs / display stands & marketing material production • Negotiating contracts & pricing terms with vendors in alignment with company’s strategies Events / Brand Management • Preparing design & content for all the branding activities like brochures, danglers, leaflets, advertisements, presentation and promotional materials • Organising events in coordination with the Event Company, implementing advertising and marketing practices to contribute to campaign development and customer retention strategies Media Planning / Public Relations • Coordinating with the PR agency, Ad Agencies & Media for Ad Campaigns, Newspaper & Media Plans as per standards