MARCIANO L.CORDERO

41 Boracay Dr.Camella Homes IV Poblacion,Muntinlupa City
Mobile Phone # 0908 3510885
E-mail address: [email protected]

CAREER OBJECTIVE:

To apply knowledge & experience in where I am capable of and to obtain right position that will utilize my skills, training and personal growth.

STRENGHT:

My 20 years of experience in sales,marketing and distribution has developed fully to attain growth in a given market effectively.Taking huge responsibilities and developing distribution management are my key instruments to achieve my goal.

JOB EXPERIENCE

COCA-COLA BOTTLERS PHILIPPINES INCORPORATED

ROUTE SALESMAN
Makati Sales Office – Pasong Tamo,Makati
1992 – 1994
Duties and Responsibilities

 Manage delivery of product to designated outlets as per given itinerary
 Ensure 100% availability of coke products to assigned retail outlets
 Capable in handling customer objections and queries
 Manage account and remittance of sales based on given itenerary
 Record and monitor daily sales per sku
 Conduct effective market execution in the given area
 Ensure monthly achievement of sales target
 Aggressiveness in opening of new accounts
 Awareness in upcoming and potential outlets

DISTRICT SALES SUPERVISOR
Cupang Sales Office – Muntinlupa City
1994 – 2000
Duties and Responsibilities

 Handles medium and large scale qualified dealers
 Area coverage comprises of Taguig and Muntinlupa cities
 Responsible in awarding given territory of a qualified dealer incorporate within the number of outlets with corresponding volume
 Man in responsible of overlapping/encroachment of deliveries as per agreed and documented territory
 In supervision of Salesman and dealer sales personnel to ensure effective execution in the market
 Responsible in training dealer personnel(OM,salesman,warehouseman,encoder) on a high caliber level to maximize skills and productivity of each workforce
 Monitor daily sales per sku of dealers and its sales personnel documented and dicussed to dealer in due course for action planning
 Responsible for accurate accounting of dealer thru regular monitoring for confirmation and discussion between the dealer and CCBPI
 Manage replenishment of needed sku’s to ensure stock level requirement is achieved regularly
 Responsible in implementing good warehouse practice on dealer’s warehouse as per company’s standard

DISTRICT TEAM LEADER
Dasmarinas Sales Office – Dasmarinas,Cavite
2004 – 2011
Duties and Responsibilities
 Handles hybrid dealers (Market Execution Partner,Market Logistic Partner) that undergoes seminar,for them to clearly understand being the company’s Partner.
 Covers the area of Dasmarinas,Gen.Trias,Trece Martirez,Amadeo and Paliparan,Cavite
 Conducts quality seminar and workshop of the Partners for a clear direction and execution of the operation
 In supervision of Account Developer,Market Dev.and dealer sales personnel as to how they execute sales strategies in their given area of responsibility
 Ensure daily sales target are achieved per sku of dealers and its sales personnel thru close monitoring
 Monitor accounts of dealer regularly supported with documents as reference for the dealer and company for confirmation
 Mandate MEP & MLP to comply needed requirements as per CCBPI standard
 Responsible in Marketing strategies and execution in the market as per observed during market visit and sales personnel feedback for discussion with the dealer in coordination of concerned department of CCBPI.
 Responsible in training of dealer personnel for them to be an effective sales representative of the dealer
 Drives Market Execution Partner to ensure required goals are met in support by the company’s merchandising strategies,promotion and associates
 Manage stock replenishment/requirement on a daily basis per sku to maintain prescribed inventory level as per company standard likewise as per demand
 Implement and Monitor company programs provided by the company
 Coordinate with logistics to ensure 100% delivery is achieved and on time
 Conduct random survey to monitor market activities regularly
 Resposible for unlikely behavior and harsh attitude of associates

FIELD SALES MANAGER
Dasmarinas Sales Office – Dasmarinas,Cavite
2012
Duties and Responsibilities
 Handles upgraded qualified dealers under contract covered with collaterals
 Responsible in designating areas among dealers with corresponding detailed information of retail outlets.
 Conduct workshop/seminar to qualified dealer to clearly understand direction and proper execution
 Covers the area of,Gen.Trias & Amadeo,Cavite
 In supervision of General sales executive.and dealer sales personnel to ensure effective and proper approach in the market
 Monitor daily sales per sku of dealers and its sales personnel
 Ensure updated and accurate accounting of MEP acknowledged by concerned individual
 Strong implementation of requirements for MEP and ensure compliance of what is needed as per company standard
 Responsible in Marketing strategies and execution in the market
 Ensure monthly sales to trade target is achieved and documented for discussion with bussines partner
 Responsible in training of dealer personnel on high level to maximize productivity as expected
 Review and analyse operational issues encountered in the market
 Monitor delivery status to ensure complete and as agreed time of delivery

Bugle Boy Distributors Corp.

Sales Supervisor – South Luzon
December – July 2013

Duties and Responsibilities
 Handle Key Accounts (Petrols,CVS,Chain Store,HORECA,Supermarket)
 Covers the area of South Luzon
 Monitor daily sales per sku
 Responsible in outlet inquiry
 Responsible in Marketing strategies and store execution
 Ensure achievement of monthly sales target per outlet
 Close coordination with accounting for regular delivery

REFRESHMENT REPUBLIC INC.
(Manufacturer of Chooga Juice)

SALES MANAGER
2014 (Jan. – July)
Duties and Responsibilities

. Handled South Greater Manila Area
. Responsible in booking and delivery of orders forwarded to logistics
. Responsible in accounts receivable of every wholesaler
. Monitor daily sales per WS to achieve monthly target
. Monitor stocks available per sku
. Ensure achievement of monthly target
. Responsible in marketing strategies applicable in the area

Sunlife of Canada

Financial Advisor
(July 2017 – June 2018)

. Financial Planning
. Money Management

TRAINING/SEMINAR

• BASIC SALES TRAINING
Manor Hotel – Malate,Mla.
March 3,1992

• BASIC SALES SUPERVISORY SKILLS
Manila Plant – Paz Guanzon,Mla
March 21 – 22,2003

• EFFECTIVE SELLING SKILLS
CCBPI Training Center – Sta. Rosa,Laguna
March 3 – 5,2007

• SUPERVISOR ROLE ALIGNMENT CAPABILITIES EMPOWERMENT
CCBPI Training Center – Sta. Rosa,Laguna
March 19 – 21,2007

• SUPERVISORY ROLES & RESPONSIBILITIES
CCBPI Training Center – Sta. Rosa,Laguna
April 19,2008

• ORDER TO CASH SCHEME
CCBPI Training Center – Sta. Rosa,Laguna
August 16,2008

• FRONTLINE LEADERSHIP
CCBPI Training Center – Sta. Rosa,Laguna
August 19 -20,2009

• EFFECTIVE DRIVING SKILLS
CCBPI Training Center – Dasmarinas Sales Office
October 8,2010

• IMPLEMENTING DISCIPLINARY MEASURES
CCBPI Training Center – Sta. Rosa,Laguna
July 21,2011

• TRAINING THE TRAINORS
( Effective Communicating Skills)
CCBPI Training Center – Sta. Rosa,Laguna
January 10,2012

• SUNLIFE TRAINING COURSE
Feliza Bldg.,Makati
April 19 – 21,2017

• SUNLIFE ADVISOR ROOKIE TRAINING
Feliza Bldg.,Makati
July 31,2017

• GROUP LIFE INSURANCE SEMINAR
Feliza Bldg.,Makati
October 3,2017

EDUCATIONAL BACKGROUND

1985-1990 Central Colleges Of The Philippines
(Graduate) Aurora Blvd.,Quezon City
Bachelor of Science in Mechanical Engineering

1980-1984 Don Bosco Technical College
(Secondary) Mandaluyong City

1973 – 1979 Don Bosco Technical College
(Primary) Mandaluyong City

PERSONAL BACKGROUND

Age: 52 years old
Date of Birth: October 9,1967
Height: 5’6”
Weight: 160 lbs.
Civil Status: Married

Special Skills:
 Fluent in English and Filipino.
 Very much experienced in Sales & Marketing
 High degree of interest in customer relations
 Able to work in a shifting schedule.
 Proficient in English and Filipino
 Basic knowledge in (MS Word, Excel, PowerPoint) . Has skill in conducting workshop & training of personnel

CHARACTER REFERENCES

Mr. Everett Gualberto
President
Eagle Asia Maritime Corp.
ICON Bldg. Bonifacio Global City
Taguig Metro Manila
Mobile No. 09175519168

Mr.Joseph Raymond Ruta
Region Manager
Coca-cola Bottlers Phil.Inc.
Mobile No. 09175944412

I hereby certify that the above information is true and correct to the best of my knowledge and belief.

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MARCIANO L.CORDERO