Michel Nammour

Blvd. le Carrefour, Laval, QC | [email protected] |www.linkedin.com/in/michel-nammour

Advertising Solutions | Digital Marketing | Acquisitions | Sales

English & French

Digital Marketing

Display & Video Advertising

Analytics & Google Ads

SEO & Email Marketing

Optimization, Content

Social Media

Negotiations Skill

P&L Management

Client service & Sales

Ø  Accomplished Marketing Executive, renowned for innovative branding, advertising and media solutions that help brands build and position themselves, placing them at the forefront of their respective industries.

Ø  Success directing and implementing a broad range of winning media campaigns and projects, from conception through launch.

Ø  Proven expertise building concepts and business requirements into effective integrated advertising campaigns and new media innovations.

Ø  Recognized for creating outstanding partnerships, having successfully built synergistic organizational partnerships that have produced large returns on investment.

Ø  Certified Digital Marketing Professional by DMI
Professional Experience & Impact

Initiative Dubai | Director of Media Buying Strategy                                                        2011 – 2017

Lead and direct major local and regional client accounts, working to deliver custom-tailored, multi-channel advertising solutions. Responsible for developing negotiation strategies, goals, timelines and deliverables within scope of client contract. Investigate ways to achieve optimum profit for the agency without compromising schedule or performance. Reconciled vendors with finance department year end to ensure final revenue totals. With an expert understanding and coordination of advertising plans and media strategies, personally ensure client deliverables are completed on time and within budget. Lead media buying strategy in collaboration with planning head for costing exercise and securing competitive rates. Reconciled vendors with finance department year end to ensure final revenue totals.

MEC Dubai | Trading Director                                                        2007 – 2011

Created and managed partnerships with key media suppliers and publishers to buy multi-channel services. Developed and drove media strategies, and executed business critical acquisition in marketing campaigns. Responsible for estimating, negotiating, placement, securing added value, reporting, and posting of assigned markets. Additionally, served as a key manager of all annual clients and yearly accounts forecasts. Measure and report performance of marketing campaigns, gain insights and assess against goals.

Impact/BBDO & OMD Jeddah-Dubai | Strategic Planning & Buying Director                                                        1998 – 2007

Developed and drove media strategies, and executed business critical acquisition of marketing campaigns. Responsible for estimating, negotiating, placement, securing added value, reporting, and posting of assigned markets. Additionally, served as a key public-facing representative and contract negotiator for key international accounts. Pro-actively seek creative media opportunities appropriate to specific clients. Worked on monitoring, analyzing and the learnings of competitor’s activities helping the client (marketing department) to improve the weakness and benefit from new media opportunities not implemented by them.

Education

Notre Dame University – Lebanon | B.A, Advertising & Marketing                                                    1997

Training & Certification

DMI | Certified Digital Marketing Professional

Google Digital Garage| Online Marketing Fundamentals Qualification

Google Academy| AdWords Display Certificate

Google Academy | Google Analytics Individual Qualification

Google Academy | Digital Garage Certificate

Google Academy | Campaign Manager Brand Controls Basics

MyLead IPG – California | Leadership Development Program for Senior Managers