Mili Sinha Marketing research/Brand analytics

ExcelGood Analytical/research skillsPowerPointWord

Mili Sinha
Phone No:0918724894399
E-mail: [email protected]


“Success begins with a fellows will; it’s all in the state of mind. But, sooner or later the man who wins is –The Man Who Thinks He Can.




Highly motivated, dedicated, Hardworking, proactive and reliable person with total 8+ years of experience in Client Solution group, Business Insights, Sales Analytics, SAP MDM/CTM(Sales & Distribution module).






1)    PREVIOUS EMPLOYER: Genpact Pvt. Ltd, Bangalore

Duration: 9th Jan 2006 to 25th july 2011

Designation: Asst. Manager


Worked for Client Solution Group of IRI (Information resource Inc.) for German process where in comparative market analysis of our FMCG clients with their competitor’s products were done. On the basis of the analysis, clients made their business strategies. I have added value to CSG work by transitioning highly complex cosmetic presentations to India during my tenure in Germany, where I have also got opportunity to attend client site presentation on DIOR Cosmetics.

Later initiated the German Business Insights team where detailed Secondary research (internet search) and analysis of client’s and their competitor’s product’s performance done in order to reply client’s business question in the form of presentations. E.g “How is my new product performing in the market or how is the category performing vs. last year or should I require any kind of promotions for my products” our team also provides business insights or recommendations to grow client’s business in the market if asked




·         Main focus includes strategic consulting of business questions (Provide insights which would answers client’s business questions, for ex: “comparing my new product performance with that of last Year ( Y-o-Y)?”

·         Conducted process level training

·         Updating Clients with Daily activities.

Planning and developing training and process improvement tools for the Business Insights team, Germany
·         Maintained important documents like Projects tracker, Resource availability tracker, Metrics for the team.

·         Managing junior analyst for the Quality checks and timeliness.

·         Had been responsible for the 1st level of escalation for any kind of errors in the cosmetic category presentations.

·         Mentoring and training/updating team members as well as help them with their workload planning.

·         Supervising team in doing presentations and also day to day activities.



2)    CURRENT EMPLOYER: Dalmia Bharat Cement Pvt. Ltd, Marketing

Duration: 22nd Feb’12 to Till date

Designation: Asst. Manager




·         Brand Analytics:

1.    Planning & execution of marketing budget for various marketing activities

2.    Analyzing and preparing reports of marketing activities for all the brands of origination

3.    Looking after all BTL activities across all the four business units

4.    Planning and execution of all POP,POSM products across all business units

5.    Co-ordination with marketing & sales team for POP distribution

6.    Monitoring marketing activities for all the brands to generate YTD & MTD performance throughout the financial year


·         MDM SAP:


1.    Part of the SAP Implementation team for SD (Sales & Distribution) module in the organization.

2.    Responsible for all masters in SAP:- Creating/amending/Analysing Customer master, Price master, Vendor master, Credit limit master, Material master, Destination Master

3.    Extending support to End users for day to day issues

4.    Providing training to end users for better understanding for master creation template

5.    Providing training to end users for better understanding of SD process in SAP

6.    Facilitating the application of Audit compliance in system

7.    Acting as bridge between SAP consultants and business for new requirements in SAP

8.    Testing & implementing new processes(SD) in SAP

9.    Facilitating training for Depot users in mobility software

10.  Part of the SAP implementation team for South business of the organization


·         Sales MIS:

1.    Analyzing and making various sales report(dispatch, daily sales performance , pricing etc)on daily basis

2.    Generation of dealer codes for new dealers in system

3.    Customer master cleansing-Audit points review

4.    Maintaining trackers for various sales related data

5.    Making sales presentation as and when required by top management

6.    Providing support to sales team time to time










1.        Conferred with many Client Satisfaction Awards

2.        Received Shining Star Award

3.        Initiated and selected for the first business insights team for German process.

4.        Has been the first one from the team to attend the client site presentation in Germany

5.        Has been a part of SAP Implementation in Dalmia NE & South Business




Optimistic, Fast learner, Team player, always ready to explore new opportunities & Challenges, adaptable to various locations, environment & people




BSC Environmental Science 2001-03, St. Joseph College, Bangalore University

MSc Biotechnology 2003-05, Presidency College, Bangalore University



1.    Windows, MS-Excel and PowerPoint ( Presentations)

2.    Worked on special tools like Oracle sale analyzer, Plus suite, Xlerate plus.

3.    Worked on SAP SD module

4.    2 Levels of German language course from Max Muller Bhavan, Bangalore

SKILLS: Good Communication and analytical skills





Date of Birth  : 14th Oct

Present Address :  Kasba,Acropolis,Kolkata

Nationality     : Indian

Gender           : Female


References shall be furnished upon request.



Place: (Name)


2003/2005 MSc Biotechnology at Bangalore University