Mohamed Abdul Rahman Store Manager

United Arab Emirates

Widely acclaimed retail expert who delivers business growth and improvements and breakthrough results.


Summary of Experience.

ü  Total 18 years of Experience in Retail Industry

ü  8 years in luxury Home Furninishing. ( Home Ware and Furniture)

ü  10 Years in Apparel Fashion industry.

ü  Expertise includes Key Account Management,Operations Management, Brand marketing, Store management, public relations, and marketing strategy development.

ü  Select areas of expertise include sales and promotional activities; brand positioning, market research, pricing strategy development, and process improvement, strategic and operational planning, forming strategic alliances, product life cycle management, advertising agency relations, public relations, budget planning and financial forecasting, and market analysis.

ü  Extensive marketing knowledge and a solid history of sales success. Proven ability to develop business in new market areas. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. Productive and efficient work habits. Self-motivator with high energy. Excellent knowledge of Microsoft Word, Excel, PowerPoint.

Core Competencies.

ü  Key accounts management.

ü  Retail Operations Management.

ü  Principles Management

ü  Territory Management

ü  Sales and Promotional Planning

ü  Merchandising

ü  Inventory Management.

ü  Increase Profitability.

ü  Strong IT Literacy

ü  Sales Strategist who excels in driving revenues through innovative and focused merchandising and sales force/channel development programs.

ü  Sales Leader. Accomplished in turning mediocre performers into high performance sales teams, and by managing, motivating retail staffs.









The United Furniture is a private company known for its diverse portfolio of Affordable luxury brands and for its vast network of retail outlets within the United Arab Emirates. Since its inception, the United Furniture has been building its strong position in the fast growing retail environment of the region. In the process, the Group has become one of the largest importers and retailers of Affordable luxury brands in the Middle East and offers a wide range of product categories from Furniture and accessories like gift items home décor and Bed Linens.


Job Profile:


Headhunted for broad-based business activities, advancing the organization’s mission and objectives and with a focus on strengthening its profile, increased profitability and continual revenue and business growth. Maintain productivity of daily operations in a wide range of capacities and processes, emphasizing quality, best practices and cost-effective management of resources, while mentoring and managing a large team and business partners, allocating the annual operational budget, and responsible for lead and pitch campaigns, contract negotiations, e-commerce, supply chain management, forecasting, and evaluating performance against objectives to ensure all brand, team and company targets are met


An experienced Retail Store Manager, handling Retail Store at IBN MALL, UAE , with an Annual Sales turnover in excess of AED 14 Million. Handling the Sales & Operations of 15+ sales force


Job Responsibilities:-

Ø Responsible for the Top Line/Bottom Line Sales.

Ø Leading and mentoring a  multicultural team

Ø Overlook shop operations & business expansions.

Ø Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees.

Ø Meets marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances & initiating corrective actions.

Ø Interact with the regional team responsible for the development of brand strategy.

Ø Shapes the regional brand strategy, working with the regional brand team to incorporate feedback from the affiliates, apply regional judgement and align on choices with the global leadership team.

Ø Controls and manages the level of in-store inventory, new products, visual merchandising and collateral materials. Ensure their timely availability for marketing activities.

Ø To build effective relationships with retail partners.

Ø To identify new store opening opportunities.

Ø Handling projects related to new shop launch: Identification of sites, negotiation with property owners, appointment of contractors, approval of quotation, ensuring adherence of work-schedule, purchase of non-merchandise requirements and marketing and promotional activities linked to shop launch.

Ø Ensure thorough and up to date knowledge of the retail industry, including competitors, retail partner performance and consumer trends.

Ø To identify opportunities through consumer insights to drive business performance.

Ø Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies, recommending selling prices, monitoring costs, competition, supply, and demand.

Ø Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans

Ø Identifies marketing & sales opportunities by identifying consumer requirements, defining market, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business & establishing targeted market share.

Ø Manage a high performing team of sales associates to achieve optimal performance, ensure loyal partnerships, and increase sales.

Ø Conducts one-on-one review with all sales associates to review the sales for each account.

Ø Sustains rapport with key accounts by making periodic visits, exploring specific needs, anticipating new opportunities.

Ø Provides information by collecting, analyzing, and summarizing data and trends.

Ø Resolve customer complaints regarding sales and service.

Ø Handling and overseeing all the day-to-day processes that are carried out in the store.

Ø Using information technology to record sales figures, for data analysis and forward planning.

Ø Touring the sales floor, meeting channel partners and customers to identify/resolve urgent issues.

Notable Accomplishments:

v  Lead company planning and policy-making committees and rollout various new procedures to improve operations and boost market reach and profitability.

v   Acclaimed for interpersonal skills, business acumen and passing all challenges in a highly competitive arena; enhancing own and the company’s reputation and delivering superb leadership by example

v  Turned around underperforming stores and beat monthly sales targets by >10% in a few months.

v  Exceeded all KPIs: revenue (+10%) and compliance/people development/business growth (+15%).

v   Key company advisor on business/legal standards and requirements: scoring >85% on national audits.

v   Enabled decisive decision-making and increased efficiencies/understanding of market dynamics via new controls and reporting structures and analysing monthly reviews and sales/target tracking.

v   Created value propositions that massively increased GM% and liaised with internal/external parties on closing unprofitable operations, new store openings and marketing plans/CRM programme.

v   Spearheaded step change in service delivery by instigating ‘dead wood’ redundancies, recruiting and building high performing teams and improving quality of training and personal development.

v   Re-established sales and marketing principles such as open days/weekly marketing days, tested software for new products and led on succession planning to ensure matrix team business growth.

v   Consistently received highest ratings from senior management evaluations and won place on ‘Leadership Development Masters Programme’ due to initiative, drive and outstanding results.



Assistant Store Manager – Q Home Décor LLC( Landmark Group of Company ) 2011 To 2015

ü  Achieve sales, shrinkage, expense, and profit goals.

ü  Create an outstanding store environment where the Customer enjoys shopping and the associate enjoys working.

ü  Communicate and effectively manage all Company programs and store activities.

ü  Ensure a premier level of internal and external customer service.

ü  Create a positive working environment for all store associates by valuing and encouraging diversity, mutual respect, and teamwork.

ü  Having work experience in merchandising, which includes store layouts and   adjacencies; usage of linear and square footage, identifying and positioning best/slow sellers, seasonal   promo is like holiday shops, stock Buildup and size ratios, Sales Vs Space Management. Equally strong in Stock   presentation and   visual merchandising

ü  Ensure that total store operations are carried out in accordance with established standards, policies, and procedures.

ü  Execute and maintain merchandise presentation and housekeeping standards in all areas.

ü  Ensure that the store is adequately staffed with qualified individuals at all times.

ü  Ensure that all associates receive effective training and continual feedback through coaching, counseling, and recognition.

ü  Provide ongoing performance management for all associates, and invite associate comments and interaction.




ü  Continuously achieving and exceeding Sales Target

ü  Handling a Shop in a prime location driving an annual turnover of AED 20 M

ü  Consistent in achieving the sales target for all the months and increased comp store sales each year, with an average of 17%.

ü  Recognized throughout career for a high retention rate, which was achieved by Team building, developing staff to reach goals and gain promotions within the organization

ü  Reduced profitability losses remarkably through excellent customer service.

ü  Developed a sales-focused store sales staff and ensured that new staff are thoroughly trained and oriented to company standards.

ü  Inventory Management. Loss prevention and monitor staff pilferage.

ü  People Management: employee scheduling & leverage excellent selling and customer service skills by auditing productivity on a daily basis.


Senior Sales Supervisor :    Giordano Fashions    2000 – 2010

ü  Sales Support to Customers.

ü  Sending feedback/suggestions to concerned Depts.

ü  Maintaining Stock Inventories.

ü  Preparing Orders for Stock requirements.

ü  Ensuring Highest Customer Service standards are maintained at the store.



v  B.B.A in  Sales AND MARKETTING – 1997 – 2000

PERSONAL silhouette

ü  Nationality: Indian

ü  Contact : +971 529362733

ü  Mail : [email protected]


1997/2000 Bachelor of Business Administration at University of Annamalai

Sales and Marketing