+92-321-8488868 • [email protected]

Experience

MINDSHARE (Group M)                                                                                                                                                                                                                                                                               Lahore, Pakistan

Pepsi Co

Digital Media Planner: (September 2019 – Present)

–     Manage Facebook & social media paid support across all PepsiCo brands

–     Monitor and optimized campaigns on a placement and creative level based on campaign KPI’s and strategy

–     Analyze and present monthly, mid-campaign, and wrap-up reports to client

–     Collaborate with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations

–     Participate in various meetings with media vendors in order to discuss new opportunities that may align well with the client’s message

–     Work closely with all vendor partners to maintain good relationships and ensure our client’s success

MAXUS (Group M)                                                                                                                                                                                                                                                                               Lahore, Pakistan

NESTLÉ

Digital Social Listener: (June 2017 – August 2019)

–     Analyze online data that is relevant to Brands/Nestlé based on sentiment, product category, marketing activities (Product experience, Packaging, Customer Relations management)

–     Prepare reports using data analytics

–     Monitor and analyze online contents regarding Nestlé brand and its products in the Social Media (Facebook, Twitter, blogs, websites etc.) and prepare reports using web analytics application

–     Provide alerts about all online Nestlé social media channels

–     Monitor online coverage of issues involving Nestlé with a crisis potential

GRILL INN

RESTAURANT                                                                                                                                                                                                                                                                                Lahore, Pakistan

Owner: (January 2015 – May 2017)

–     Owned and Managed Grill Inn located at Bahria Town

–     Responsible for coordinating company’s activity on social network (Facebook)

–     Maintained social media content development by coordinating and implementing social media marketing communication

–     Engaged with the users on the page encouraging conversations and answering customer inquiries

Midnight Munchies

RESTAURANT                                                                                                                                                                                                                                                                               Lahore, Pakistan

Community Manager: (June 2015 – June 2016)

–     Monitored the brands social media channels

–     Helped in growing and maintaining contact with fans on the page

–     Engagement with only fans by answering queries and taking orders online

–     Media Buying, Planning

–     Monthly and Quarterly presentation and analysis on performance

BRITISH COUNCIL

Assistant Supervisor                                                                                                                                                                                                                                                                               Lahore, Pakistan

Conducted O/A Level Exams: (May 2010 – October 2013)

–     Responsible for ensuring that any test administered by the British Council runs smoothly on the test day/s and that all assigned test day duties and standards are met

Education
LAHORE SCHOOL OF ECONOMICS                                                                                                                                                                                                                                                                                              Lahore Pakistan

BBA Hons (Majors in Finance)                                                                                              2005-2009

A Levels                                                                                                                        2005

Key Skills
–     Experienced in running Facebook, Google Display network, Search network, Video

–     Strong attention to detail and the ability to handle multiple tasks and projects concurrently

–     Social Media Marketing tools & best practices

–     Sentiment Analysis on Content to give audience insights to brands

–     Monitoring Online Activities of different market players in digital market to give ideas to brands

–     Managing ongoing online conversations, including real-time monitoring, proactively communicating information, and issuing reactive responses to consumers

Key Achievements

GOOGLE CERTIFICATIONS                                                                                                     Lahore, Pakistan

–     Have completed the Green and Blue belt certifications for Google (2018)