Highly motivated, experienced marketing executive, bringing six years of experience to a growing company desiring new media expertise and a dynamic approach to marketing plan development and management.I am skilled in networking with experts in various media fields to develop solutions to the challenges faced by any company in the modern economy. I am a master communicator, team player and customer relations expert. I am ready to reinvigorate a flagging marketing department or support the work accomplished by other executives and directors.
I have had the opportunity to work on one of the most iconic brands in the FMCG industry, Coca Cola. I was part of the team that launched one of the best-performing marketing campaigns in Coca-Cola’s history. , that’s the ‘SHARE A COKE CAMPAIGN’.
By specifically targeting consumers who use social media to share photos and stories, myself and my team were able to generate massive amounts of social media content. This gave way to multiplatform conversations on social media sites such as Facebook, Twitter and Instagram.
As of September 2015, consumers were prompted to create virtual Coke bottles and shared more than 6 million of these bottles. Additionally, Coca-Cola gained roughly. 25 million extra Facebook followers, globally, as a result of the campaign.
I am willing to continue learning as I am a firm believer of continuous self improvement.
Some of my courses centered on economics, management, business communications,statistics, business law and principles of marketing.
Courses focused on management of business and principles of accounting.
-Identified internationational target market for solution provider sponsorship opportunities.
-Managed technical aspects of key marketing systems (marketing automisation) used to generate, distribute, and report on leads.
-Devised as well as presented ideas and strategies. Executed campaigns for assigned projects (conferences).
-Liaised with all sales channels for the optimisation of lead cycles and conversion strategies.
-Coordinated the intergration of campaigns including digital and direct activities for events including channels like,social media, email marketing,PR and website resulting in a 72% increase of sales year over year.
-Designed, edited and managed sales materials.
-Created and maintained metrics reports on marketing and sales activities, effectiveness, and business impact.
-Conducted extensive market research as well as analyzed marketing and sales data to develop insights and make recommendations on areas for optimization as well as to identify and define audiences.
-Conducted teleconference meetings with ‘C’ level decision makers from multinational companies based in different parts of the world.
-Developed effective multi-platform marketing messages which resulted in an increase in revenue by 69%.
-Identified strategic partnerships and opportunities within and across industries including but not limited to Human
Resources, FMCG and Healthcare.
-Identified traditional, online and social media advertising and marketing opportunities.
-Prepared market analysis reports for each project.
-Arranged for the efficient distribution of marketing materials.
-Developed and implemented web content for diverse products namely FMCG Marketing Summit-Switzerland, Human
Resources Leadership summit-UK and the Healthcare Leadership Forum- Malaysia.
-Collaborated with various internal stakeholders to follow through the execution of strategies to ensure client goals
were met and to ensure accurate delivery and post campaign reporting.
-Maintained a good working relationship with new clients as well as the existing clients.
-Ensured the retail design & merchandising image of the brand was visible at the point of sales (POS) in stores assigned.
-Assisted in managing the special concept of the brands for all channels according to the international Coca Cola guidelines.
-Rolled-out retail strategies and designs in-line with sellout development strategies and brand guidelines for Key
-Managed the setup and follow-up on the visibility and POSM development budget with Sales Managers.
-Liaised with all sales channels to drive sales in over 1000 outlets (stores), in the appointed regions.
-Implemented brand strategies for key accounts in line with Channel Development goals (market execution and
-Identified and developed innovative business opportunities.
-Contributed to the growth of sales and increased market share at an average rate of 6% per annum in assigned region.
-Applied market intelligence to sales strategies (competitor tracking and analysis).
-Supported national accounts by creating tailored plans and concepts.