Nathalie Bernal Martinez
8850 NW 36th Street, Miami, FL-33178
[email protected]

ISTC Corp | Marketing Specialist, LATAM, US & Caribbean | Miami, FL (March 2016- Present)

• Responsible for the marketing and communications of the entire company
• Worked with sales managers and freelancers in Latin America to execute marketing strategies
• Prepared timelines and managed the budget, Co-Op funds and media buying for all offices
• Refreshed brand identity by building a new website, creating brand guidelines and developing company’s philosophy
• Created proposals for partner manufacturers to get funding for various marketing projects
• Coordinated the creation of ISTC’s Magazine (ENG & SPN), raising over $40K with $23K in profit
• Participated in industry trade shows, managing projects from concept to completion
• Increased lead generation and quality of leads as a result of marketing plan implementation

ISTC Corp | Marketing Coordinator, LATAM, US & Caribbean | Miami, FL (August 2015 – March 2016)
• Produced marketing collateral
• Coordinated and assisted: webinars, local events and meetings with clients
• Created email campaigns to promote brands and products of distribution
• Developed content strategies increasing the number of followers and engagement on FB, Twitter & Linkedin

Freelancer | Marketing Consultant | Miami, FL (July 2014- Present)
• Offered marketing consulting services for small business
• Designed visual marketing for online and print advertising
• Composed legal contracts for different purposes (music industry)
• Managed website, leads and social media platforms for different accounts

Abercrombie & Fitch | Assistant Manager | Jacksonville, FL (December 2013 – July 2014)
• Responsible for overall store operation
• Hired, trained, supervised, and motivate sales associates (50+ part time employees )
• Helped customers and solved regular store operation issues

20th Century Fox | Marketing Intern | Panama City, Panama (January 2013 – May 2013)
• Facilitated the communication of marketing strategy to all Latin American branches and partners
• Developed digital marketing strategies with partners (Cinemark, Cinepolis)
• Constructed groundbreaking creative campaign for the movie “The Croods”

• Contributed ideas to maximize marketing campaigns for movies including: Die Hard, Wolverine & Smurfs2
• Responsible for the planning and developing of various promotional tours (Radio, TV)
• Increased the number of followers of the 20th Century Fox Fan Page by 500%
Unique Promotions | Event Promoter | Tallahassee, FL (May 2011 – March 2012)
• Promoted events around campus and increased sales by creating activities targeting the Hispanic population
• Contributed, recruited and scheduled artists and artistic performances
• Responsible for venue selection and ticket sales

EDUCATION
FLORIDA STATE UNIVERSITY | Tallahassee, FL
• Bachelor of Science, Marketing and Management, August 2012
• Minor: Hispanic Marketing
• Certificate: Global Pathways-International Business
Honors: 2+2 Scholarship; Awarded to International students based on high GPA standards

COMPUTER SKILLS
Microsoft Office
iContact
Hootsuite
W Movie Maker
Wondershare Filmora
Cisco Webex

Illustrator
Eventbrite Organizer
Photoshop
Google Analytics

LANGUAGES
Spanish – Native
English – Fluent
Portuguese – Basic

TOP QUALITIES
• Honest
• Responsible
• Creative
• Organized
• Collaborative
• Detail-Oriented
• Team Builder
• Committed
• Adaptable