PANKAJ CHOPRA
Phone:91 9958631071
91 7303937806
Email: [email protected]

 A competent professional with an experience over 24+years in Sales & Marketing, Operations, Sourcing, Product Management, Brand Promotion, Vendor development & management, Business Development, Client Relationship Management, Office Management & Team Management in Consumer Goods and Life Style Products industries.
 Presently associated with Saluja Electronics as Sr. Manager -Sales & Marketing.
 Expertise in-Strategic Sales & Marketing , Trade Sales Management, Account Management, Spec-in of product dealing , Brand Building & Corporate Communication with excellent record of achieving significant business growth, Team Development
 My professional experience spans across varied industries that include the likes of consumer products, organized retail, and entertainment.
 An optimal blend of business acumen and soft skills, I have worked in B2C and B2B environments handling assignments ranging from launching new products & service brands to launching new companies. Strong analytical & communication skills coupled with an equally strong delivery focus mark my integrity and value-based working style. Have proven experience in established corporate as well as in start-up operations.
 Identifying and networking with prospective clients; generating business from existing accounts and achieving profitability and increased sales growth..
 Analyzing marketing trends and tracking competitor’s activities and providing valuable inputs for product enhancement and fine-tuning sales & marketing strategies.
 Track record of consistently achieving sales targets at branches, building dynamic sales teams, identifying high-yielding services and products during the career span.
 Conceptualizing & implementing services plans / policies for the organization, ensuring accomplishment of business goals.
 An effective communicator with excellent relationship building & interpersonal skills; strong analytical, problem solving & organizational abilities.

May13- Till Date Saluja electronics (I Phone Distributor) Sr. Manager – Sales & Marketing

Role: Monitoring and analyzing market trends, Studying competitors’ products and services, Exploring ways of improving existing products and services, and increasing profitability, Identifying target markets and developing strategies to communicate with them. Provides information by collecting, Analyzing and summarizing data and trends.
Protects organization’s value by keeping information confidential.
Attainments
 Have successfully spread the network in GZB, Noida, gr. Noida and Merrut by adding new dealers.
 Instrumental in conducting Big Presentations, retail, wholesale market.
 Key product is I phones, I pads, Macbooks and I phone accessories.

May’11-April 13 Alpha Source Trading Pvt. Limited, Bangalore Sr. Manager – Sales & Marketing

Role: Heading the Sales & Marketing div. with a team of managers and executives, As Alpha Source Trading was established in Bangalore about five years back. It is supported by Baharaja trading llc, Dubai. Baharaja is a known name in the hospitality industry in UAE and the surrounding region. Here in India as the well known international hotels new projects are coming up and existing hotels keep on renovating, We as team are there to help find them the latest and innovative products from our international principals catalogue for their F&B, Housekeeping and Interior segments by making live presentation of products to the senior executive at the hotel.

Attainments
 Have successfully put our selves on vendor list of ITC, Taj, The lalit, Le meridian and many more.
 Key product is distinguishing lines in F&B, Housekeeping and Interiors segments and bouquet of retail products.

Oct’07-April 2011 Blue Square Group Ltd., Bangkok / Thailand Head – Sales & Marketing

Role: Appointed at Bangkok office for their Thailand operations & international projects at Vietnam, Philippines, China, Hongkong &Taiwan. Handling various activities related to International marketing for product selection in Urban/Rural interiors. Active participation in institutional sales ( Modern Trade) to boost up business prospects. Monitoring & leading the team and activities; managing institutional sales. Overseeing the imports division in terms of vendor development n it’s Management, selecting & importing material.
Attainments
 Actively attended Fairs in Hong Kong & China for product procurement.
 Key product handled were Tableware, Kitchenware, Barware, Outdoor furniture and Lifestyle products.

Nov’02-Sep’07 Radnik Exports Pvt. Ltd., New Delhi Manager – Sales & Marketing

Role: Running the profit centre in all aspects of sales & Marketing under the guidance of my MD. Handling vendor development and vendor management, product selection at international fairs abroad, negotiating price, and logistic management from country of origin. Managed all institutional clients in terms of Sales & Marketing. Managing all office activities.
Attainments:
 Successfully handled key clients like Shoppers Stop, Lifestyle, Westside, Sahara select, Big Bazaar.
 Successfully handled products like Tableware, House ware, Kitchenware, Barware and Lifestyle product.
Jun’01-Oct’02 Premsons Trading Pvt. Ltd., New Delhi Regional Sales Manager

Role: Leading & motivating the team size of 12 people for the entire product range of company to the chain stores and local dealers by appointing distributors at north zone office.
Attainments:
 Handling products like branded & imported toys, tableware, house ware, kitchenware, stationery, imported food and lifestyle products.
Apr’97-Jun’01 Sunearth Ceramics Ltd., New Delhi Regional Sales Manager

Role: Managing sales & marketing, appointing distributors & dealers for consumer product with the team of 7 people for the entire North region.
Attainments:
 Product handled such as Toys, LG consumer product (Cosmetics & Diapers).
Nov’94-Apr’97 East Asiatic Co. Ltd., New Delhi Area Sales Manager

Role: Handling sales & marketing with a team size of 4 Sales Executive in north zone office as Profit center.
Attainments:
 Actively handled product like Lego Toys Denmark.

1994 MDBA from Symbiosis Distance Center for Learning, Pune.
1989 B.Com. From Meerut University.

Date of Birth : 19th May 1971
Address : A – 2, Prime Apartments-5, 70 Radhey sham park,
Sahibabad, Ghaziabad – 201005