RENATO C. PALMA, JR.
161 Burgundy Street, Santa Rosa Village II, Santa Rosa City, Laguna 4026 Philippines

Contact Number (0917)8483925

EXECUTIVE SUMMARY:

·         Certified Public Accountant

·         MBA Candidate – Ateneo Graduate School of Business

·         Strong Finance Background (Vice President for Finance, Finance Director, AVP-Finance & Management Audit, Budget Analyst, Stock Market Analyst)

·         Highly efficient in computer applications specially for Financial Forecasting, Cost Control and Analysis, Financial Performance Analysis,  Pricing and Costing Strategies.

·         Office Management expertise in a Power Plant Company

·         Active participation in the development and execution of strategic plans – marketing & sales initiatives, internal controls, cost efficiency schemes, financial plans and analysis – geared for operational excellence.

·         Vast experience in Leisure, Hotel and F & B Operations (General Manager-Chateau Royale Sports and Country Club and Evercrest Golf and Country Club; Operations Head – SM Leisure Center-Ice Skating and Enchanted Kingdom)

·         Real Estate Development (AFP-RSBS Land Development Projects and Evergreen Heights Subdivision Project)

·         Product Development – incorporated new features for the Hotel-Resort to widen the market scope.  This would increase attendance to include day tour accounts (schools and organizations).

·         Experienced in dealing with Government Agencies both National and Local (Real Estate and Leisure-related Projects)

·         Proven record with 18 years as an Executive / Manager in the Leisure Industry, with the required experience and leadership focussed specially towards Customer Service

WORK EXPERIENCE

Company                   :           FGP Corp.

Address                     :           6/F Rockwell Business Center 3, Ortigas Ave, Pasig

Position                     :           Administration Department Head

Inclusive Dates        :           January 3, 2013 to present

Duties and Responsibilities

Manages day-to-day activities of the Head Office to include, Logistics and support requirements, housekeeping, mail rooms, messengers, office maintenance, security, parking, reception, meeting rooms and food service.
Ensures that different contracted agencies handling security, office services and logistics, access control and CCTV operations, conform with the Service Level Agreement as detailed in the respective Service Agreements.
Formulates annual Objectives, Targets and Programs of the Department
Monitors periodic performance of department and submits semi-annual performance monitoring sheets.
Prepares building administration policies and procedures applicable to all employees
Introduces measures to manage costs and recommend cost savings programs.
Handles evaluation of performance of subordinates
PAST WORK EXPERIENCES

Company                   :           Gotesco Properties, Inc / Chateau Royale Sports and

Country Club

Address                     :           Ever Gotesco Corporate Center

CM Recto, Manila

Position                     :           General Manager / Vice President, Finance & Admin

(Initially Seconded to Evercrest Golf Club Resort, Inc;

Evercrest Hotel; Chateau Royale Sports and Country

Club; and Gulod Resorts as General Manager).

Inclusive Dates        :           August 22, 2010 – June 2012

Duties and Responsibilities:

Plans, directs and organizes the entire hotel and resort operations
·         Prepares Annual Financial Projections.  This involves the preparation of Sales Forecast, Operating Expense Budget, Capital Expenditure Budget, Projected Balance Sheet, Income Statement and Cash Flow/Position.  Also, as part of the Executive Committee, I am involved in Strategic Planning, wherein Marketing and Sales programs are formulated.

Manages the Finance Department, which includes, Accounting, Cash Control, Cost and Inventory Control, Central Warehouse, and Purchasing, to ensure that assets are put into proper use and cost items are monitored and controlled
Develops business strategies and maintains client relations focused towards increasing sales by sourcing prospective clients, closing new deals and ensuring repeat visits among existing group and individual accounts.
·         Analyses and assesses the results of operations and recommend possible improvement measures.  This involves preparing financial analysis reports that would be used to determine how to improve revenue performance and to put in place procedures for cost efficiency.  Also, the financial figures are compared against targets to determine the company’s performance.  We recommend necessary corrective measures or catch up strategies, if targets are not attained.

Managed Food and Beverages operations during vacancy of F&B Manager’s post
Puts together packages that are offered through different internet buying outfits to further increase revenue
Organizes Sales Agencies to widen sales network
Provides strategic proactive inputs needed in planning ahead so the hotel maximizes its profits.
Delegates major functions to department managers and supervise these assigned tasks to ensure efficient delivery of goals
Actively involved in the recruitment, evaluation and training of key management and supervisory personnel.
Handles training on Customer Service for Rank and File Personnel
Oversees the maintenance of the whole resort facility.
Ensures that Safety and Security policies are properly implemented in the hotel resort.
Maintains good relationship with local and barangay officials
In addition to these duties with the resorts, I continue to handle the duties and responsibilities of the Vice President for Finance, for the low cost real estate project of Gotesco Properties, Inc. in San Jose Del Monte, Bulacan

Company                   :           Gotesco Properties, Inc.

Address                     :           Ever Gotesco Corporate Center

CM Recto, Manila

Position                     :           Vice President, Finance Department

Inclusive Dates        :           August 15, 2008 – August 22, 2010

Duties and Responsibilities

Headed the Finance and Administration Division of the following GPI  Subsidiaries and Real Estate Projects:
Evercrest Golf Club Resort, Inc.
Chateau Royale Sports Club, Inc.
Evergreen Heights Subdivision Project
Managed activities of the different departments under the Finance and Administration Division to support and control golf and country club,  hotel and restaurant businesses.  These include the following:
Accounting
Revenue and Cost Control
Treasury
Purchasing
Central Warehousing
Evaluated, Formulated and Implemented Financial and Internal Control policies and procedures for the hotel, resort, golf club, restaurants, and other allied businesses in the resorts.
Handled Financial and Fiscal Aspects of the resorts and other Real Estate Projects under GPI  including:
a.    Business Planning

b.    Accounting/Budgeting

c.    Management Reporting

d.    Consolidation of Lots

e.    Coordination with Govt Financial Institutions for Loan Take out

Evaluated Real Estate Projects
Maintained Relationship with Government and Financial Institutions
Prepared strategic plans and financial forecast
Approved allocation of Funds for day-to-day requirements of the Business
 

Company Name       :           SM Super Malls – Leisure Center Inc.

Address                     :           SM Mall of Asia Complex, Pasay City

Position                     :           Division Manager, International Ice Skating Rinks

Inclusive Dates        :           January 7, 2008 to August 14, 2008

Duties and Responsibilities

1.    Managed the daily operations of the three ice skating rinks located in  three different SM Malls

2.    Evaluated performance of the ice skating rinks through analysis of financial data.

3.    Recommended improvement measures to increase sales and improve efficiency.

4.    Ensured availability of supplies for maintenance and operations.

5.    Prepared annual sales projections and budgets for the Division

6.    Negotiated with different companies or individuals who want to hold special functions in the ice skating rinks

7.    Presented to top management, new proposals and projects related to operations.

8.    Supervised preparation for special events in the ice skating rinks.

9.    Coordinated with mall managers for concerns regarding the operations of the ice skating rink.

10. Presented reports during regular meetings, regarding financial performance of the division

11. Handled customer concerns related to ice skating.

Company Name     :             Enchanted Kingdom, Inc.

Address                   :             Barangay Balibago, Santa Rosa City, Laguna

Job Title                     :           Assistant Vice President-Attractions and Security

Inclusive Dates        :           September 1, 2000 to December 31, 2007

Department               :           Attractions and Security

Duties and Responsibilities

1.    Managed the operations of park rides and attractions, security, (front gate, and parking lot).

2.    Formulated annual strategic plans and programs for the department, in line with the directions set by top management;

3.    Studied new or existing operational procedures and give recommendation on how to improve the operations;

4.    Prepared operational and capital expenditure budgets;

5.    Participated in the mid-year budget review & analysis and the annual planning conference that involves the following activities:

a.    Reviewing past performance of the company and the department;

b.    Determining and evaluating factors contributing to the attainment/non-attainment of goals;

c.    Preparation of Strategic Plans and Programs for the succeeding year;

d.    Formulating catch-up plan or corrective measures, in case goals are not attained

e.    Providing inputs for the preparation of company short and medium term goals;

f.     Presenting annual plans and programs of the department;

g.    Revising of plans and programs based on the directions set during the conference;

7.    Evaluated organizational structure of the department to determine its effectiveness in relation to the set goals of the company;

8.    Attended Management Committee meetings wherein the following are discussed:

a.    Operational concerns of different departments;

b.    Matters requiring coordination with other departments;

c.    Group sales booking reports;

d.    Updates on personnel programs and policies;

e.    Guests related incidents;

f.     Marketing programs;

g.    Special events;

Projects/Special Assignment

1.    Acted as the chairman of the Crisis Management Committee (in-charge of assuring preparedness of the Park to different emergency situations);

2.    Oversee the Management Audit and Services Department on a concurrent basis (Oct 2001 – Feb 2002)

3.    Management Representative in the company’s Labor Management Council, Recreations and Socials Committee/Safety and Health Committee)

4.    Represented the company during court hearings for some pending legal suits.

5.    Represented the company as liaison officer to local government offices.

6.    Represented the company during the processing of application for government provided incentives on importation tax and income tax holidays, with the Board of Investment, Department of Trade and Industry.

Company Name                   –           Enchanted Kingdom, Inc.

Address                                 –          Barangay Balibago,   Santa Rosa City, Laguna

Job Title                                 –           Assistant Vice President-General Services

Department/Division           –           General Services Department,

Finance and Administration Division

Reports to                              –           Vice President, Finance and Administration

(Concurrently handled by:

Mr. Mario O. Mamon, President)

August 1998 – August 2000

Responsibilities:

Handled purchasing, warehousing, office administration and support services, and park security;
Ensured that purchasing procedures are properly implemented;
Sourced suppliers for big ticket items (contractors, ride equipment etc.);
Coordinated with Finance Department for payment schedules;
Provided other departments with inventory status reports of items stored in warehouse;
Ensured maintenance of Administration Building;
In-charge of Vehicles and Messenger Services.
 

Company Name                   –           Enchanted Kingdom, Inc.

Address                                 –          Barangay Balibago,   Santa Rosa City, Laguna

Job Title                                 –           Director for Management Audit and Services

Department/Division           –           Management Audit and Services,

Office of the President

Reports to                              –           The President

August 1995 – August 1998

Responsibilities:

Formulated and implement Internal Audit Programs;
Ensured compliance of different departments with prescribed procedures;
Evaluated existing internal controls and recommends new procedures to ensure safeguard of company assets;
Conducted regular audit on sales and inventory for Retail Departments;
Investigated anomalies within the organization using security and audit personnel;
Evaluated financial performance of the company and provide recommendation to top management;
Ensured disbursements are properly documented and recorded.
 

Company Name                   –           Enchanted Kingdom, Inc.

Address                                 –          Barangay Balibago,   Santa Rosa City, Laguna

Job Title                                 –           Finance Director

Department/Division           –           Finance Department, Finance and

Administration Division

Reports to                              –           Vice President, Finance and Admin Division

August 1994 – August 1995

Responsibilities:

Directed the operations of the Accounting Department;
Managed the Cash Control Section;
Ensured that all collections are properly accounted for and that all receipts are properly documented and deposited as scheduled;
Negotiated with banks and other financial institutions for importation requirements such as Letters of Credit, Bank Transfers, Leasing, etc.
Negotiated with banks for purchase of foreign currencies;
Handled preparation of loan documents;
 

Company Name     :             ARMED FORCES OF THE PHILIPPINES, RETIREMENT AND SEPARATION BENEFITS SYSTEM

Company Address :             Camp Emilio Aguinaldo, Quezon City

Position                     :

Job Title                     :           Assistant Manager / Project Officer

Department               :           Real Estate Management Department

Inclusive Dates        :           September 1, 1991 to August 15, 1994

Voted Model Employee of the Year in year 1992

Top of the Class in FINEX – Financial Analysis Seminar

Duties and Responsibilities

1.    Evaluated real estate proposals including joint venture projects, acquisition of real estate properties, and subdivision projects;

2.    Prepared budget estimates for Real Estate projects;

3.    Monitored the progress of real estate projects;

4.    Negotiated purchase of real estate properties and construction contracts

5.    Prepared progress reports for projects;

6.    Ensured proper disbursement of project funds

Company Name     :             ARMED FORCES OF THE PHILIPPINES, RETIREMENT AND SEPARATION BENEFITS SYSTEM

Company Address :             Camp Emilio Aguinaldo, Quezon City

Position                     :           Stock Market Trader

Job Title                     :           Trader Analyst

Department               :           Finance Department

Inclusive Dates        :           August 1990 – September 1991

Duties and responsibilities

1.    Updated stock market prices and issues through coordination with stock brokers to include significant information needed for buy or sell decisions

2.    Recommended what stocks to buy or sell during the day

3.    Placed buy or sell orders to stock brokers through telephone.

4.    Analysed stock movements using technical and fundamental analysis to forecast movements of stock prices

5.    Evaluated new stock issues, for possible bulk purchase

Company Name     :             ARMED FORCES OF THE PHILIPPINES, RETIREMENT AND SEPARATION BENEFITS SYSTEM

Company Address :             Camp Emilio Aguinaldo, Quezon City

Position                     :           Budget Analyst

Department               :           Office of the Controller

Inclusive Dates        :           September 1988 – August 1990

Duties and Responsibilities:

Consolidated annual budget submitted by the different departments to come up with the proposed budget for the whole company
Coordinated with the Human Resources Department, on changes in personnel strength and possible adjustments in the wages and benefit packages of the employees, that may affect the Personnel Budget;
Prepared monthly consolidated performance review for the company, based on inputs given from the accounting department.  This is presented by the company controller to the Management Committee.
Prepared story board presentation for different reports presented by the Division Head for Budget and Management Evaluation, and other reports required by the Controller.
 

Company Name     :             CARLOS J. VALDES AND COMPANY, CPAs

Company Address :             Aguirre Street, Legaspi Village, Makati

Position                     :           Junior Auditor

Inclusive Dates        :           November 1987 – April 1988

May 1988 – August 1988

Department               :           External Audit Department

Duties and Responsibilities

Performed audit procedures for the different clients of the company which included companies in the transport industry, manufacturing and food business. The audit procedures include the following:
Review of disbursement and receipt flow;
Physical inventory ;
Cash count;
Accounts receivable and payable, confirmation;
Bank reconciliation;
Prepared adjusted trial balance;
Prepared necessary adjusting entries for the books;
Prepared audited financial statements for review of the semi-senior auditor and partner.
Educational Background

Graduate Course     – Masters in Business Administration – Candidate

School                       – Ateneo Graduate School of Business – 60 units

College:

Course                       – BS Business Administration Major in Accounting

School                       – Philippine School of Business Administration

Date Graduated        – March 1987

Licensure Examinations Passed:

Licensure Examination for Certified Public Accountants

Date of Examination           –  October 1987

Rating                                                –  81.7 %

License No.                          –  76110

Real Estate Broker               – 2004

Training and Seminars Attended

1.    Processing Team Building Exercises -2007

2.    Profitable Customer Service – IAAPA, Atlanta, USA – 2005

3.    Creativity Seminar September 2002

4.    Basic concepts in handling terrorism emergencies – October 2001

5.    Marketing Research October 2001

6.    Seven habits of an effective manager – Summer 2001

7.    Strategic Management Workshop – 2000, 1999, 1998, 1997, 1996

8.    High rise vertical rescue – 2000, 1999

9.    Team Building, – May 1999

10. First things first – 1997

11. Supervisors skills seminar – 1992

12. Technical Analysis for Stock Market – 1991

13. Budgeting – 1989

Personal Information

Name             :           Renato C. Palma, Jr.

Age                 :           52

Date of Birth  :           May 25, 1966

Place of Birth:           Iloilo, Philippines

Civil Status    :           Married