Rey Beltran
Creative Content and Marketing Communications, Advertising and PR Practitioner
Unit 910 East, Lumiere Residences, Pasig Blvd. cor. Shaw Blvd., Pasig 1600
Cell No: 0998 556 6520 | email: [email protected]

• More than 20 years of solid experience in both corporate and agency side as a creative communication specialist and account manager.
• Have launched campaigns and revived brands that enjoy a healthy share in the market.
• Writes various communication materials for above- and below-the-line campaigns.

Skills

• Marketing and Advertising Strategies
• Public and Media Relations
• Creative Strategies
• Creative Team Leadership
• Copywriting (for web and various media)
• Copy Editing
• Broadcast Production
• Development of Training Materials
• Training and Upskilling of Writers
• Internal Communications
• Sales and Collateral Support
• Branding
• Content Management

Professional Experience

Wells Fargo – Financial services
Creative Services Supervisor, 11/2018
Manages distribution of tasks, monitors progress of the team members, plans and develops milestones for team members.

Hilsoft, Inc. – Software company
Marketing Communications Consultant, 11/2017 to 10/2018
Planned and wrote and edited content, copy, branding, and product marketing campaigns for online and offline media.

finder.com.au – Comparison website based in Australia
Content Writer, 07/2017 to 01/2018
Researched and wrote original content for its comparison website.

Ylemworks – PR and events agency
Creative Communications Consultant, 11/2016 to 10/2018
Conceptualized, planned and executed PR and marketing efforts for its clients.

Affinity X – Online Advertising Services of the Ayala Group serving USA and Australia
Operations / Account Manager, Content Services, 6/2014 to 10/2016
Trained and developed copywriters and editors under Content Services. Managed a team of four team leads to ensure that creative deliverables and productivity are up to company standards and to meet SLAs. Prepared training modules for copywriters and editors. Set, planned and ensured deliverables and targets are met. Edited content as needed.

Bazinga, Inc. – a Digital Marketing Company
Creative and Marketing Services Director, 7/2013 to 2/2014
Conceptualized campaigns and implemented them. Trained and developed copywriters and editors under Content Services. Managed a team of creative personnel to ensure that creative deliverables and productivity are up to company standards. Edited content as needed.

Marketing Solutions Limited – a Direct Mail Company serving the United States
Senior Writer, 12/2010 to 2/2013
Created/conceptualized direct mail materials. Wrote copy and various articles for online postings. Edited and proofread copy.

Philippine National Bank – one of the country’s pioneering local banks
Public Relations Manager, 1/2010 to 6/2010
Handled the PR communications for internal and external clients. Helped in the branding campaign of the company. Monitored and generated reports of PR activities and expense. Planned company events. Managed a group of creatives responsible for the creative output of communications. Wrote speeches for the President of the Bank.

EQ Communications – a medium-sized advertising agency servicing real estate companies.
Creative Manager, 7/2008 to 12/2009
Responsible for conceptualizing and finalizing approved campaigns. Managed a team of creatives to execute campaign concepts and ideas. Presented and pitched concepts and execution to clients. Controlled the quality of the creatives, from draft to final output.

One: Manila – a medium-sized advertising agency with diverse accounts
Senior Writer, 3/2002 to 6/2008
Responsible for conceptualizing and finalizing approved campaigns. Managed a team of creatives to conceptualize and present campaigns. Presented and pitched concepts and execution to clients. Controlled the quality of the creatives, from draft to final output.

Digital Telecommunications Phils, Inc. – one of the major telephone companies in the country
Senior Writer for Marketing Communications, 10/1998 to 2/2000; 1/2002 to 2/2002
Responsible for conceptualizing and finalizing approved internal communications. Managed a team of creatives responsible for execution internal communications. Controlled the quality of the creatives, from draft to final output. Wrote programs for events and company functions.

Caballero Worldwide Partners – a medium-sized advertising agency
Associate Creative Director, 10/2000 to 12/2001
Managed a team of creatives responsible for execution of campaign concepts and ideas. Presented and pitched concepts and execution to clients. Controlled the quality of the creatives, from draft to final output.

Dentsu, Young & Rubicam – Alcantara brand communications – a multinational ad agency
Copy Group Head, 3/2000 to 9/2000
Responsible for the revival of old accounts and activation of new business through pitches. Managed a team of creatives responsible for execution of campaign concepts and ideas. Presented and pitched concepts and execution to clients. Controlled the quality of the creatives, from draft to final output.

AVIA Communications  – a medium-sized ad agency spin-off of Avellana and Associates
Copywriter, 5/1996 to 9/1998
Presented and pitched concepts and execution to clients. Controlled the quality of the creatives, from draft to final output.

ASPAC Advertising – one of the Top Ten Local Ad Agencies in the country
Account Executive / Account Manager, 1995 – 1996
Serviced existing accounts such as Unilab. Activated new businesses for the company. Planned and executed campaigns based on approved advertising strategy. Exceeded yearly projection for the new business team.

Commerce Advertising Corporation – one of the pioneering local advertising agencies
Copywriter, 6/1993 to 1995
Conceptualized copy for existing accounts. Dabbled in the art department, media planning, print production, and account servicing. Serviced existing accounts and activated new businesses.

Selected Brands Handled

Ford, Mitsubishi Motors, LG Electronics, Shangri-la Mall, Pizza Hut, PLDT, Philips Lighting, Rubbermaid, Solignum, EastWest Bank, CDO Foodsphere, San Marino Tuna, Disaster Risk Reduction and Management Council (DRRMC), PNB, DMCI Real Estate, SM Properties, SM Malls, AMA Group of Companies, Asia United Bank, Citystate Savings Bank, Ink for Less, Land Bank of the Philippines, LBC Bank, Robina, Vernel, Digitel, 3D, Café Puro, San Miguel Properties, Alaxan, Sharp Electronics, La Germania

Selected Published Works
Various articles for the business website, Executive Chronicles:
http://www.executivechronicles.com/?s=rey+beltran

Annual Report for Philippine National Bank, 2009

Annual Report for Asia United Bank, 2007

Education
Bachelor of Arts, Major in Mass Communications
St. Joseph’s College of QC, 1993
Dean’s Lister

Links to selected written works:

http://www.gogagah.com/?s=rey+beltran
http://www.executivechronicles.com/?s=rey+beltran
https://www.youtube.com/watch?v=KuQgU3VqZJs&list=PLIwaSBOrH_9m2as-CmLfbmbxfX5FIlMMt