Knowledge in creating team objectives to support the Company Vision/Mission, and skills to lead, unite and encourage team members towards achieving said goals. These abilities have been sharpened over decades of experience in multi-national and local companies. A manager with a big-picture approach, performance driven by strategies that assure optimum results—while “stakeholder first” commitment have created business transformations and served as catalyst for exploiting new opportunities in the marketplace.

Skills

Business Development

Sales Operations

Supply Chain

General Management

Work History

2018-10 –  Business Development/ Sales Consultant

Current    Liquorland Inc, San Miguel, Tarlac

·        Alcoholic Beverage

·        Works alongside sales representatives to boost sales by enhancing product availability and advertising collaterals

·        Rewrote and updated scripts and selling procedures to decrease sales route downtime and increase sales by 25%

·        Liaise with customers, management and sales teams to better understand customer needs and recommend appropriate solutions

2009-10 –  Company Head and Business Development Director

2018-08     Carniceros Inc/ Wholesome Foods Inc, Quezon City, Metro Manila

·        Meats retailing, trading and distribution

·        Maintained agile, responsible organization with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies

·        Built and strengthen productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development

·        Achieved top sales for two consecutive years, growing annual revenues by 120%

2008-07 –  Category Management Consultant

2009-08     Coca-Cola Bottler’s Philippines Inc, Makati City, Philippines

·        Non-Alcoholic Beverages

·        Analysed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of Category Management and CRM programs with Key Customers Nationwide

·        Trained Key Account Managers together with staff to organize and perform within six months quality standards of above programs

·        Conducted field visits and met corporate customers for business development and CATMAN/CRM project updates

2006-04 –  Country Head

2008-06     TCC Limited, Makati, Metro Manila

·        Retail Marketing Promotions

·        Owned all aspects of sales planning, development, team and account management for Philippines and Guam

·        Prepared sales presentations for clients showing success and credibility of Promotional programs that will increase sales revenue

·        Achieved sales goals of $2 million per year, and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships

·        Collaborated cross-functionally with headquarters on a regular basis

2002-02 –  Managing Director

2005-12     SIMCO, Manila, Metro Manila

·        Retail Supply Chain Software Development

1.      Initiated operational improvements in Retailing by developing software for back-end and front-end of business

·        Collaborated with Senior Leadership of the Philippine Association of Supermarkets to define objectives and expected improvements in store efficiencies through software application

·        Designed and developed reports using Microsoft based platform

·        Carefully documented technical workflows for current and newly hired employees

1988-05 –  National Key Account Sales Manager

2001-12     Coca-Cola Bottler’s Philippines Inc, Makati, Metro Manila

·        Non-Alcoholic Beverage

·        Previously worked as National Fountain Operations Manager, Marketing Manager for Central Luzon and Field Marketing Manager for Northern Luzon

·        Devised Sales Strategies and Business Plans for National Customers to increase points of distribution, shelf space, product positioning, and tailored fit sales and marketing programs

·        Directed work of efficient administrative and sales teams maintaining accurate sales, inventory, order and collection efficiencies

·        Achieve Sales Goal of $30 million per annum

1983-01 –  Worked as Section Sales Manager for Procter and Gamble Philippines

1988-04     And Marketing Assistant for Tetra Pak Philippines

Accomplishments

·       Business Start-ups: Created two businesses, generating results and profits that exceeded stakeholder expectations

·       Coaching and Training: Successfully cascaded and implemented Category Management and CRM to Coca-Cola Account Management team

·       Strategic Partnerships: Established strong collaboration with the Philippine Association of Supermarkets

·       Supply Chain improvement: Proponent in building Coca-Cola’s Fountain production and distribution facilities that improved in-store product availability from 50% to 75%

Professional Training

1.      October 2007, Presentation Workshop- Dubai UAE

2.      October 2006, Negotiation Workshop- Rome Italy

3.      1997-1999 Quarterly Customer Workshop- Singapore

4.      May 1998 7-Eleven Global Workshop- Atlanta GA

5.      October 1996, Leadership in Marketplace Excellence -Atlanta GA and Istanbul Turkey

6.      May 1992 Sales Operation Course- London England

7.      July 1985 School Milk Program- Brussels Belgium

8.      May 1985 Sales Administration Course and Machine/Technology Training- Lund Sweden

Education

Bachelor of Science in Commerce: Management of Financial Institutions

Bachelor of Arts: Theoretical Economics

De La Salle University – Manila, Philippines