SENIOR MANAGEMENT PROFESSIONAL

BUSINESS DEVELOPMENT | SALES MANAGEMENT | MANUFACTURING | SUPPLY CHAIN

FMCG / Poultry and other meat products

Knowledge and ability in creating a team objective, and lead, unite and encourage team members towards achieving said goal, these skills have been sharpened over decades of experience in multi-national and local companies. A manager with a big-picture approach, performance driven by strategies that assure optimum results—while “stakeholder first” commitment have created business transformations and served as catalyst for exploiting new opportunities in the marketplace.

Value Offered

▪      General Management

▪      Project Management
▪      Business Start-ups

▪      Supply/ Cold Chain Management

▪      Training and Coaching Lead

▪      Organisation Restructuring
Benchmarks | Milestones

▪      Business Start-ups: Created two businesses, generating results and profits that exceeded stakeholder expectations.

▪      Coaching and Training:  Successfully cascaded and implemented Category Management system/ CRM to Coca-Cola account management team.

▪      Partnerships: Established a strong collaboration with the then Philippines Association of Supermarkets Inc. in the development of a retail supply chain program in over 50 stores nationwide.

▪      Profit Transformations: Pivotal in improving Key Customers’ soft drinks business from revenues of US$ 14 million to US$ 30 million in less than 3 years.

▪      Supply Chain Improvements: A proponent in establishing production facilities in Philippine Islands that improved in-store product availability from 50% to 75%.

Career Summary

JBTEC/ Liquorland Inc. (Processed Food and Beverage)         10/2018- Present

Business Development Consultant

Carniceros Inc. (Meat retailing, trading and distribution)       10/2013- 08/2018

President

Wholesome Foods Inc. (Beverage, condiments and poultry)       10/2009- 10/2013

Business Development Director

Coca-Cola Bottler’s Philippines Inc.                                               07/2008- 08/2009

Category Management Consultant

TCC Limited (Retail Marketing Promotions)                                 04/2006- 06/2008

Country Head for Philippines and Guam

Store Information Management Company (Retail Supply Chain development)                                                                                                           02/2002- 12/2005

Managing Partner

Coca-Cola Bottler’s Philippines Inc.                                               05/1988- 12/2001

Cold Drink Development Manager

Deputy National Sales Manager (Key Accounts)

National Fountain Supply Chain/ Operations Manager

Marketing Services Manager (Central Luzon)

Field Marketing Manager (North Luzon)

PRIOR ENGAGEMENTS

●      Marketing Assistant, Tetra Pak (1984-1988)

●      Sales Section Manager, Procter and Gamble (1983-1984)

Professional Development

2007                             Presentation Workshop                                     Dubai, UAE
2006                             Negotiation Workshop                                      Rome, Italy
1997-1999                    Quarterly Customer Workshop                       Singapore

May 1998                    7Eleven Global Workshop                                Atlanta GA, USA
Oct 1996                      Leadership in Marketplace Excellence            Atlanta GA, USA
Istanbul, Turkey

May 1992                     Sales Operations Course                                   London, England

July 1985                      School Milk Program                                        Brussels, Belgium

May 1985                    Sales Administration Course                            Lund, Sweden
Machine & Technology Course
 

EDUCATION

EDUCATION: De La Salle University, Manila

Bachelor of Science in Commerce, Management of Financial Institutions &

Bachelor in Arts and Business, Economics