RODEL ARIETA NARVACAN

Block 28 Lot 7 Deca Homes,

Cabantian, Buhangin, Davao City

0905-4481270 / 0943-4917118

[email protected]

EMPLOYMENT HISTORY

Sept 2018 – Present       Area Sales Manager – Mindanao

East L.A. Industry, Inc., Davao City

·         Supervises and monitors sales and merchandising workforce and provides them continuous sales training, guidance and coaching:

Ø  Seven (7) Company Distributor

Ø  Two (2) Distributor Development Executive

Ø  Three (3) Account Executive

Ø  Two (2) Agency Merchandising Coordinator

Ø  Twenty Four (24) Agency Merchandisers

Achievements:

·         Improved the total business for both Gentrade & B2B performance by +30% ending year 2018.

·         Continuously grew the business of Gentrade performance by times 10 up specially on Dishwashing category.

·         Improve product exposure thru conduct massive noise campaign by using social media, radio ads and other private and government activities.

·         Aggressively penetrate new direct end user market such banana plantation, livestocks and poultry.

·         Able to open 7 distributors in Mindanao region within 6 months period.

·         Conduct classroom Salesmanship Workshop & Training with sales team.

Aug 2017 – Sept 2018    Area Sales Manager – South Mindanao

Golden Nutritious Foods Corporation., Las Pinas City

·         Supervises and monitors sales and merchandising workforce and provides them continuous sales training, guidance and coaching:

Ø  Two (2) Company Distributor

Ø  Two (2) Sales Supervisor

Ø  Eighteen (18) Distributor Sales Personnel

Ø  Two (2) Agency Merchandising Coordinator

Ø  Twenty Four (24) Agency Merchandisers

Achievements:

·         Improved the STD performance by +2% & STT performance by +6% at start of current year 2018.

·         Regain the business of one of top supermarket chain accounts after 2 years of stop operations.

·         Manage to lower down the B.O. returns from 9.77% to 1.16% at start of year 2018.

·         Implement color coding displays thru merchandising enhancement project.

·         Improve product shelves display by implementing additional 2 facings or 45% SOS versus total oats category specially in supermarket accounts.

Jun 2014 – Feb 2016     Distributor Development Executive – South Mindanao

Fonterra Brands Philippines, Inc., Manila

·         Develops, recommends and flawlessly executes approved district/account specific plans aligned to national sales goals in support of FBPI long-term objectives.

·         Develops a detailed district sales plan per salesman, per account for management approval based on overall regional sales plan.   Analyzes brand deviations and propose an appropriate actions to meet the plans.

·         Plans and optimizes the district sales structures. Ensures that the current structure is appropriate to the distribution coverage objective.

·         Develops a strong partnership with the district’s Key Accounts, building a strong business relationship to support the profitability of the customer by maximizing merchandising opportunities in order  to increase sales.  Manages local distributors and business development of Local Key Accounts.

·         Regularly performs store check to all National Key Accounts, Local Key accounts and Distributor Major Accounts.

·         Responsible  for planning, coordination and execution of all approved regional programs and special projects/promotions. Interface between field personnel of distributors, sales management and the customer. Monitors the development of the project and regularly do reports status and results to the Regional Manager.

·         Ensures that stock-out situations are avoided. Conducts periodic business reviews with major accounts to build their category business, increasing their profits and the profits of company as well.

·         Supervises and monitors sales and merchandising workforce and provides them continuous sales training, guidance and coaching:

Ø  One (1) Company Distributor

Ø  Two (1) Field Operation Manager

Ø  One (1) Sales Supervisor

Ø  Eight (8) Distributor Sales Personnel

Ø  Two (2) Agency Merchandising Coordinator

Ø  Thirty three (33) Agency Merchandisers

Achievements:

·         Improved the STD performance by +17% & STT performance by +8% at start of fiscal year. Only distributor achieved a double digit (+11%) performance at ending year 2014.

·         First to implement the color coding displays thru merchandising enhancement project in Fonterra history.

·         Consistently lowered down the B.O. returns from 3% to 1.70% at start of fiscal year.

Sep 2012 – May 2014    Regional Sales Manager – Mindanao

Multiplast Corporation,

Supervised and monitored sales and office personnel and provided them continuous sales training, guidance and coaching:

Ø  Three (3) Regional Warehouse & Sales Office

Ø  Five (5) Area Sales Managers

Ø  Four (14) Admin & Warehouse Staff

Achievements:

·         Settled long overdue account of one of the top accounts and regained the business to normal in 3 months time.

·         Improved business into more systematic wherein proper use and viability of all approved trade supports were implemented.

·         Successfully managed and delivered a 111% YTD Sales Performance against 2013 YTD Forecast with a +21% Growth against LY2012 the STRYO Business (PSP) of the region despite some major areas in my region that were negatively affected with the Local Government Strict Regulations specifically “Total Styro Banning Ordinance”.

Leadership Highlights and Recognitions:

§  Sales Champion of the Year 2013 (120% YTD – North Davao)

§  Area Manager of the Year 2013 (South Davao)

§  2nd Runner-Up Outstanding Sales Performance of the Year (110% YTD S. Davao)

§  Outstanding Sales Performance of the Year 2013 (100% YTD – North CDO)

§  Outstanding Sales Performance Awardee 2013

§  Branch of the Year 2013 (Davao)

TRAININGS FACILITATED (2011 – 2014)

§  Basic Salesmanship Skills – Seminar & Workshop

o    ATMI Marketing (May 11, 2011)

o    Multiplast Corporation (February 21, 2014)

§  Roadshow – Seminar & Workshop

o    Brewsters Marketing & PCN (October 04, 2014)

Jun 2011 – Dec 2011     Area Sales Supervisor – Mindanao

Molina and Sons Philippines, Inc.,

Supervised and monitored sales and merchandising workforce and provided them continuous sales training, guidance and coaching:

Ø  One (3) Distributor Specialist

Ø  One (6) Company Distributor

Achievement:

·         In five months, Four (4) new Distributors were opened to replace (per direction of top Management) the old distributors.

Aug 2009 – May 2011    Corporate Distributor Specialist – Davao City and Provinces

Century Pacific Group of Companies,

Supervised and monitored sales and merchandising workforce and provided them continuous sales training, guidance and coaching:

Ø  One (1) Company Distributor

Ø  One (1) Distributor Sales Supervisor

Ø  Two (2) Distributor Booking Salesman

Ø  Five (5) Distributor Van-Truck Salesman

Ø  Three (3) Distributor Mosquito / Saturator Salesman

Ø  Four (4) Agency Merchandising Coordinator

Ø  Eighteen (18) Agency Merchandisers

Achievements:

·         Month sales achievement 605% vs. Sales Target – Highest record in the company’s sales history.

·         Lowered down the distributor high stocks inventory level from 16 weeks covered to 3 or 4 weeks covered and corrected the skewing method of ordering cycle from every 4th week to weekly purchases.

Jul 2005 – Jul 2009        Accounts Specialist – Socsksargen & Zamboanga City

Century Pacific Group of Companies

§  Streamed down unnecessary expenditures to help the company’s cost cutting directions but met its objectives and goals the end of the month.

§  Corrected negative payment habit of hard payer account from 90 days to 30 or 45 days terms under Socsksargen area.

§  Developed product distribution and promotion in all market channels.

§  Improved merchandising works at assigned territories.

Oct 2004 – Jun 2005      Van-Truck Salesman – Davao City

Century Pacific Group of Companies

§  Opened new accounts and develop the assigned area (including trade partner.

Apr 2003 – Jun 2004      Market Development Representative – Davao

Wrigley Philippines, Inc, Antipolo City

·         Mapped out assigned territories to get a census of active and potential retail outlets.

·         Installed Employer’s New Age Display Units (NADUs) and point of sale materials in the retail outlets according to the standards

Recognitions:

Best of the Best Awardee

Brand Sales Achiever (Spearmint Category)

Apr 2001 – Sep 2002     Booking Salesman (Wrigley Philippines, Inc)

Mervillas Corporation, Quimpo Blvd., Ecoland, Davao City

·         Experience in the promotion and selling of confectionery products in Supermarkets, wholesalers and, non-traditional accounts.

Recognition:

Best Team Awardee, December 2001

EDUCATIONAL BACKGROUND

1995 – 1999               Bachelor of Science in Commerce

Major: Management

University of Mindanao, Bolton St., Davao City

Computer Professional Office
Southern Technology Institute, Malaybalay, Bukidnon

TECHNICAL/FUNCTIONAL COMPETENCIES

Selling skills, Leadership Skills, Sense of responsibility, Interrelations skills, Creative and resourceful, Dynamic Team Player, Computer Literacy, Attention to details

CHARACTER REFERENCES

As per request only