Salman Rabbani Siddiqui
Lahore. Pakistan
Cell# +923074445139
E-mail: [email protected]

PERSONAL SUMMARY/ OBJECTIVE
A well networked and results Oriented Sales Manager who possess proven Sales, Merchandising, Trade marketing and leadership skills. Successful sales professional with 9+ year experience in large-scale, wholesale market & retail market. Commercially aware and able to successfully lead and motivate sales team to achieve maximum performance and result in numbers. Having a consistent track record in achieving sales targets and set improving efficiency, maximizes profits whilst minimizing costs.

CAREER HISTORY
Distributor Advisor (Feb 2018 – Present)
▪ Inducting new distributors according to the business need in the assign territory.
▪ Prepare distributor ’Annual Business plan’ including infrastructure and market investments.
▪ Prepare P&L / ROI analysis and guide them on improvement prospects.
▪ Supporting the sales team in managing hybrid route operations.
▪ Maintain an update profile of distributors, their sale force, details of the infrastructure and other critical business areas.
▪ Manage the floor stocks according to the weekly sales to focus the brand enhancement in market.
▪ Reformation of distributors.
▪ Work closely with sales training functions in arranging the required training sessions and taking follow-up sessions.
▪ Managing the consignments as per company agreed terms.
▪ Implementation of company systems at distribution.

Sales Manager (Feb 2017 – Jan 2018)
▪ Focusing on Retail, channels of distribution, in the FMCG market.
▪ Reporting to the Regional Sales Manager regarding all the SKU report at distribution, achievements, action plans, product range, directly reporting to him on daily basis.
▪ Focusing on brand enhancement in the market through proper availability and visibility.
▪ Handling directly in Retail Trade.
▪ Strategies and different type of BP, applying planograms, keeping displays, Promotion planning for business growth.
▪ Maintain daily demand also controlling the stock flow.
▪ Working on KPI’s, SOP’s, POM’s for business growth.
▪ Built a full-scale sales operation from the ground up including database systems, developing the sales and marketing strategies along with the RSM.
▪ Last month of every year start budgeting for the next year and give the planning to the RSM.
▪ Handling 17 routes and its fully hardcore sales operation in whole sale and
retail market.
▪ Achieved 2.7 million unit sales target in the year through using personal relationship
and proper distribution Channels.
▪ Giving motivational training to the sales team and work with them in the area and often
do the route visit and train the salesman in the market how to improve the working and
merchandising in the market.
▪ Working through two operating sales system HHT & HHC.
▪ Always focusing to get maximum share in the market through Personal Relationship.

Coca-Cola Beverages Pakistan Ltd.
FMCG. (Key Account, Wholesales, Retail Division, Sales operation)
Key Accounts Sales Manager (JULY2013 – Feb 2017)
▪ Joined senior management to market products of consumer goods into Key Accounts,
Retail, Wholesale channels of distribution, in the FMCG market.
▪ Assisting the Regional Sales Manager regarding all the SKU report, achievements,
action plans, product range, directly reporting to him on daily basis.
▪ Focusing on brand enhancement in the market through proper availability
and visibility.
▪ Handling directly IMS’s in Retail Trade and Wholesale market.
▪ Strategies and different type of BP, applying planograms, keeping displays,
Promotion planning for business growth.
▪ Maintain daily demand also controlling the stock flow.
▪ Maintain DSR for management and cross check the sales team with their route plan
accordingly.
▪ Working on KPI’s, SOP’s, POM’s for business growth.
▪ Built a full-scale sales operation from the ground up including database systems,
developing the sales and marketing strategies along with the RSM.
▪ Last month of every year start budgeting for the next year and give the planning to the RSM.
▪ Handling 5 routes and its fully hardcore sales operation in whole sale and retail market.
▪ Achieved 2.3 million sales target in the year through using personal relationship and
proper distribution Channels.
▪ Aging report analysis and update the sales team according to their route aging and
giving them the action plan. How to recover the payment and achieve the target.
▪ Design Quarterly and monthly promotions for traders and consumer

Coca-Cola Beverages Pakistan Ltd.
Market Development Officer (MDO) (JUNE 2008 – JUNE-2013)
Responsibilities:
▪ Holding weekly meetings, setting sales targets for individually and the whole team.
▪ Leading Sales team and motivate them for target achieving and route visits with them to
solve the daily issue in the market.
▪ Making new accounts/clients according to the sale growth.
▪ Organizing and operating incentive schemes to keep people motivated.
▪ Maximizing sales opportunities.
▪ Compiling and analyzing sales and performance reports for senior managers and
executives.
▪ Involved in the development of marketing strategies for the company.
▪ In charge of over 11 Staff as well as 3 Trucks.
▪ Collection of overdue invoices from clients before 60 days or according to the contract.
▪ Conducting market research and competitor analysis.
▪ Spending time in the field liaising with major customers on technical points of contact.
▪ Going out and doing site surveys. Merging the areas geographically.
▪ Shelf Spacing should be proper according to the contract.
▪ Handling Key account customers making LPO’s through merchandiser and delivered them
accordingly.
▪ Promotion Planning for Local Modern Trades and International Modern Trades.
▪ Dividing the statements to all the major clients like Hotels, Catering Customers, Super
Markets.
▪ Operating mobiles software to compile the daily sales report and making daily
settlement. Hand Handling Terminal System (HHT.)

EDUCATIONAL BACKGROUND:
MBA. Marketing (University of Central Punjab) 2007
Bachelor in Commerce

(Punjab College of Commerce) 2004
Well -versed with internal accounting soft wares, Bookkeeper and Simply Accounting
Familiar with MS Word, MS Excel and Word processing.
Other Qualification:
• Diploma in Computer Application
• Diploma in Presentation skills
• Diploma in English language.

Personal Information:
Name : Salman Rabbani Siddiqui
Father Name : Naseem Rabbani Siddiqui
Status : Married
DOB : 07-07-1981