STACEY LINES

334 Indian Road Crescent, Toronto, Ontario M6P 2H1

[email protected]  416-886-4300

SUMMARY OF QUALIFICATIONS

–  Experienced in tourism and business development projects, initiation to completion, using best practices

–  Able to engage key stakeholders to maximize the impact and success of initiatives

–  Innovative content producer, editor and copy writer across social media and traditional platforms

PROFESSIONAL EXPERIENCE

Conference Project Coordinator, Ontario Assn. of Youth Employment Centres

Jan – Jun 2018

–  Connected OAYEC with new businesses and key industry leaders to enhance the diversity of the association’s services and “Amplify” conference programming and participants

–  Created campaign communications and marketing strategy and wrote social media promotional content

–  Responsible for budget planning, monitoring and execution including ensuring competitive supply contracts

–  Organized conference speakers, promotions, facilities registrations, sponsors, and committees

Event Project Coordinator, Ontario Centres of Excellence, Toronto, Ontario

Jan – Jun 2017

–  Through active stakeholder engagement, doubled the number of applications to the Accessibility Innovation Showcase and managed program delivery aspects of the annual Discovery 2017 conference in partnership with the Ontario Ministry of Research, Innovation and Science

–  Monitored internal and external environments to identify sponsorship and event opportunities to align with OCE’s strategic goals resulting in greater message awareness and targeted community engagement

–  Allocated and monitored budget items

Marketing Consultant, Mediatonic Communications Inc., Toronto, Ontario

2016

–  Conducted digital marketing research to identify industry and market opportunities to Canadian start-up clientele

–  Developed and implemented customized marketing strategy according to objectives and budget, while advising on branding, positioning, communications and other merchandising and digital marketing issues

–  Liaised with external vendors and outside industry go-getters to report on optimizing opportunities

Project Administrator, Business Development, CBC, Toronto, Ontario

2007 – 2015

–  Provided communications strategy and partnership planning support to business development director and executives to create innovative solutions, as well as, executed policy planning following project management methodologies and techniques

–  Coordinated, implemented and liaised with major stakeholders regarding creative communications projects requiring thorough knowledge of interactive marketing and website development cycle

–  Oversaw the design and production of interactive advertising campaigns along with production staff ensuring brand consistency across all material and client satisfaction

–  Recruited, managed and selected usability testing volunteers, and participated in the online design efficiency assessment of CBC.ca properties

–  Monitored operations and managed issues for ongoing development of interactive communications projects referencing direct experience with analytical tools (DFP, Google Analytics) and interactive marketing metrics, to ensure quality control and expert efficiency (CBC Anthem Challenge)

–  Researched and analyzed forecasting information for international and domestic staff as well as design organize and implement marketing and operations policy for major international television markets: MIPCOM and NAPTE

–  Represented CBC as sales delegate at the world television conference where I established strategic relationships, and promoted corporate presence and development initiatives

Interim Manager, Glenn Gould Studio/CBC Sound, CBC, Toronto, Ontario

2010 – 2011

–  Execution of business development and marketing initiatives including website design renewal and Tourism Toronto partnership

–  Complete design, implementation and management of social media strategy

–  Manage day-to-day operations, training, team performance and ensure policies and procedures evolve with business and client needs, updating them as necessary

–  Successful key productions included the planning, coordination, and execution of:

* Women of Baycrest Brain Health Academic Symposium

* The Governor General’s Performing Arts Awards

* The New Yorker at Luminato

* Glenn Gould Concert Series

– Oversaw Occupational Health and Safety Act compliance

Department Assistant, Business Development, CBC, Toronto, Ontario

2006 – 2007

–  Research, coordinate and write reports for directors including sales and strategy reports, competitor evaluations and efficiency audits for submission to the senior executives

–  Provide advice and support to all levels of staff in the development of projects: assembly of data, analysis and the implementation of tasks and resource management

Senior Clerk, International Sales, CBC, Toronto, Ontario

2005

–  Provide support services to sales representatives including documentation of sales and coordinating product promotion materials daily and for specialized conference events

–  Plan, organize, and manage the distribution of international products to over 500 clients and corporate divisions throughout the CBC

Promotion Assistant, CTV Two, Barrie, Ontario

2002 – 2003

–  Hosted special on-site events travelling throughout central Ontario promoting its many local businesses, parks and attractions

DIGITAL SKILLS

–  Social media platforms and analytics such as Twitter, Instagram, Snapchat, Facebook, Google, YouTube, and Pinterest

–  Customer Relationship Management software (CRM) (Sales Force, Sales Logix)

–  Online/Platform Tools such as MailChimp and SurveyMonkey

–  Office (including Word, Excel, PowerPoint, Outlook)

–  Event Planning Software: EventPro, Eventmobi, Constant Contact

–  Adobe InDesign, Illustrator, Acrobat and Photoshop proficiency

–  Proficient in Microsoft Windows and Mac computer environments

ACHIEVEMENTS, VOLUNTEERISM & CONTRACTS

–  Meeting Professionals International, Member (2016-Present)

–  International Live Events Association, Member (2016-Present)

–  Outreach Initiative Lead, The Little Grape the Could Not-for-Profit (2014)

–  GTA Advisory Board Executive, Canadian Women in Communications, (2006-2012)

–  Vancouver Olympics Delegate, Canadian Women in Communications, (2010)

–  International Women in Digital Media Summit, University of Waterloo Stratford Delegate (2011)

–  Recipient of CWC/Corus Fellowship: Digital Media & Technology Career Accelerator Program (2010)

–  Events Executive, CBC Staff Association (2006-2010)

–  Curatorial Assistant, MacLaren Art Centre (2004)

EDUCATION

–  Wilfrid Laurier University, Waterloo, Ontario

BA Honours Degree Program – Communication Studies, 2005

–  University of Waterloo, Waterloo, Ontario

Certificate in Economic Development, Year 1