Education

2008/2010 BA at Middlesex University, UK

Experience

April 2016 Digital marketing specialist at Freelance/Contract

• Devise the strategies used to drive web traffic to company web site and implement those strategies across web, email and social media channels. • Conduct research of user experiences and make any necessary changes to marketing strategy based on results provided in studies. • Plan and manage the budget of digital marketing campaigns, creating detailed reports of allocations to Present to higher management teams. • Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies. • Utilize various forms of marketing strategies to attract traffic to website, including SEO, PPC and paid to search engines. • Oversee the social media strategy for the company and delegate social media task management among team members as appropriate. • Instrumented conversion points and utilized data gathered to optimize user experiences. • Measured and reported the performance of all digital marketing campaigns, focusing on customer touch points and research data. Designed, built and maintained a favorable social media presence.

Feb 2015 / March 2016 Creative director at Alore Media LLC

• Planned, developed, and defended budget recommendations; measured progress and identified necessary training requirement so that quality services are provided to clients without compromising the bottom line of the company.
• Participated in the new business efforts as directed.
• Executed duties and assignments as directed in compliance with corporate guidelines and objectives.
• Facilitated and promoted; corporate initiatives and values throughout the function.
• Provided leadership/motivation to the project team and conveys the vision and values of the company to staff members.
• Train and supervised assigned staff of writers, artists, production and traffic personnel.
• Monitored the staff adherence to established agency policies / procedures, with special emphasis on the purchase of outside services.
• Overseen creative consultations of the project team with account team to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Kept the account team leaders informed of the use of outside resources/services and materials to assure timely billing and to minimize write-offs.
• Maintained external professional relationships to insure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required.

December 2013 /February 2015 Senior designer (Team lead) at Bravado Media JLT

• Developed creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy.
• Worked with the account team, strategy team, programmers and copywriters to develop concepts and present to management and to the clients after approval.
• Interpreted the client’s business needs and develop a concept to suit their purpose (requirements).
• Managed multiple projects from concept through completion. Estimate the time and resources required to complete the work.
• Adjusted designs based on technical and time constraints when necessary.
• Kept abreast of innovation and trends in design.
• Provided quality control over concepts and development of projects.
• Worked with internal teams to generate ideas for pitching and proposals.
• Managed team members.
• Designed websites and mobile application UIs for clients.
• Developed collaterals.

September 2011/ July 2013 Web designer and developer at Al Futtaim

• Managed projects in the absence of Digital Account Managers.
• Responsible for the development of web applications and components.
• Responsible for creating and publishing online banners.
• Responsible for meeting expectation and deliverables on time and in high quality.
• Responsible for the design and development of web pages, graphics, multimedia, GUI’s.
• Utilized story boarding and graphic pre – designs where appropriate.
• Responsible for editing and updating CMS.
• Managed creation and rendering of 3D Graphic elements required for posters and advertisements.

January 2011 / August 2011 Graphic designer at You and eye advertisement LLC

• 3D Graphic Designer for the advertising agency.
• Responsible for producing exhibition stand designs.
• Identity and print/advertising design as well as front-end.

June 2010 / November 2010 Graphic designer at Infusion magazine

• 3D and Motion Graphic Designer for the advertising agency.
• Responsible for producing motion graphics and 3D Visuals for their online TV programs.