Shirley Tan陈思霓

Personal Details

Gender:         Female

Nationality:   Singapore

Address:       100 GoldLeaf Mansions Telok Kurau, Lorong M,

#03-02, Singapore 425403

Mobile:         +65.96.123.135 (SG/Globa)

Email:            [email protected]

Skype:           Shirley.tan777

Educational Background

1997-2000   Major in Industrial Design

Master Pratt Institute, New York, USA

1991-1994   Major in Three Dimensional Design

BA(Hons) Manchester Metropolitan

University, England, UK

1988-1991   Major in Product Design

La Salle College of Art, Singapore

Employment History

Jan/2016 –current

Gallagher Design Associate, Asia

Studio Director

This Singapore-based studio director must lead a world-class design team developing exemplary and distinctive exhibitions for cultural institutions, museums and private industry.

Major Responsibilities: Mentor and team leader

Manage a creative team focused on developing spatial environments, including interactive and media experiences

Oversight of project managers and other administrative staff

Visualize and bring to life 3-D exhibit elements, interior environments and collection displays through sketches and renderings

Prioritize tasks and work flow in a high paced, deliverable driven design field

Demonstrate knowledge of the exhibition design process in order to give clear direction and oversight to both the internal team while meeting client expectations

Administer multiple phases of the design process, including conceptualization, design development, and CDs. (Construction Administration experience is a plus) Maintain work flow at in accordance

2012/June- 2015/Dec

Sterilance Medical Inc, China, Suzhou, SIP（施莱医疗器材，苏州）A company with 15 years, in-house design team newly set up, previously outsourced to consultant, product designer, graphic, Engineering team-10, Design采血针, 小医疗Devices器械)。

Brand and Product Design Director

Report to GM

Major Responsibilities: Structured a new R&D, Team leaderResponsible for brand advertising, designing, planning and development (including Package design, website design, exhibition design etc); Involved in new product and design development, Clinical research and work with medical professions.

Participate in new products promotion activities with Sales and Marketing department.

Lead and guide team members.

Drive close collaboration of our team’s core functions — safety, innovation, strategy and design.

Identify opportunities to create business value and improve the product

experience in all projects. Identify meaningful patterns from generative research, audit the findings; provide recommendations to the client based on findings.

Deliver cutting-edge concepts based on market insights to inspire and motivate design directions.

Provide guidance to designers for creating optimal emotional engagement.

Evaluate existing ideas from team members on their design and realization; assess

properties for efficacy, usability, aesthetics, content, and branding.

Present concept ideas with product development and manufacturing solutions to clients.

2010/Jan – 2012/May

Amtek Precision Technology Pte Ltd in Singapore (design consultancy, designed medical devices for Philips).

Manager, Industrial Design

Report to Chief Design Officer

Major Responsibilities: Mentor and team leader

Leading the Design Department in the area of ‘hands-on’ experience on all product design and development in this region and overseas.

Also responsible in foreseeing the changing trends in consumer market and help develop

new concept ideas to be presented to Amtek’s top customers locally and internationally.

This allows the customers to do complete ‘turnkey’ from design to product delivery with

the Amtek Group. Base on the principle of “Engineering to Reality”, able to design

products that are easy to manufacture without losing the innovative aspects of industrial

design such as form and colour, ease of use and ergonomics.

Besides managing the team and top management’s expectations, oversee all project

schedules, contract matters, project budgeting as well as vendor sourcing and development

2006/July – 2009/Dec

Aztech Singapore ( IT products for mobile phone, Home appliance, OEM, etc)

An international group with diverse businesses in Electronics Design & Manufacturing, Materials Supply and Marine Logistics. Aztech has offices in United States, Germany, Malaysia, Hong Kong and China. Singapore base company, Product: IT, equipment, mobile phone R&D Clients: China/ International, Plant workforces: more than 1000

Executive Designer (Working location in Singapore, travel to Dongguan China)

Report to Mechanical Manager

Major Responsibilities: Design and team leader

R&D Center, to design products to meet and exceed the demand of new technologies and market requirement.

Together than with strong design capabilities in market research, trends analysis and branding; specializing in the PC and Telecommunication industry, successfully design in a

solid line-up of ODM products in the DSL high speed modem, Analog Modem, broadband

routers and wireless products; with complete manufacturing services including design, material management, logistics services and customer program management provide

customers with seamless, value added service at every stage from product transfer, component procurement, electronics PCB assembly, mechanical assembly, testing and final shipping the products.

2005/May – 2006/May

Nestle R & D Center Pte Ltd

A Singapore base company, Product: FMCG R&D/Packaging, Clients: S.E.A ; Plant workforces: above 500, a multinational company in research and design.

Design Consultant & Packaging Designer

Report to R&D Manager

Major Responsibilities: Structured a new R&D, Research, Design Innovative Packaging

Design Consultant (Packaging)

Assist and structured new research and design department in Singapore.

Design packaging for local and S.E.A.

Liaise with international and Asian clients Experience working with international Manufacturers, China.

3D Model Making, Conceptualization; Branding, Niche market analysis;

Graphic Design (prints, illustration), Packaging, Photography, Sketching;

Advanced knowledge of injection, blow molded plastic part Design/decoration.

2003/Aug – 2005/April

NewGen Telecom Pte Ltd, Siemens Center, Singapore (OEM For NEC, mobile phone, design + Mechanical in Singapore)

A Singapore base company, Product: Mobile phone, Clients: S.E A, Plant workforces: above 5000, a firm specializing in Mobile phone research and design.

2003-2005

NewGen

Senior Creative Industrial Designer (full time)

Report to CEO

Major Responsibilities: Create and Innovate Design and developed new concept mobile phone.

Work with Engineers and mould designers (China).

Liaise with clients in Korea, Hong Kong and China.

2000/July-2003/June

Edge-pdc, (Product Development Corporation), Philadelphia (Design consultancy in US. Designed home kitchen ware products. Designed sink for America sinks.)

Design Consultant (Full Time)

Report to Project Manager

Major Responsibilities: Create and Design

Enhance Kitchen Sink.

Ascertain market trends in the use of kitchen sinks and to develop potential feature sets  that will provide more values, utility and desirability in future sinks and sink accessories.

Work collaboratively with clients and engineers. Concept exhibited in Chicago

Kitchen and Bath Show 2002.

1995/March – 1996/April

Henry Design Center, Singapore(Full time job after graduation, office furniture design)

A Singapore base company, Product: Office furniture, Clients: S.E.A /International, Plant workforces: 300.

Product Designer

Major Responsibilities: Create and Design

Assisted director in new product development.

Created unique new features and imaginative solutions to problems.

Liaise with fabricator and pre-production; supervision of prototypes, photography and creative visualization.

1994/01 – 1995/02

Nikko Toy’s Electronic Pte Ltd, Singapore

A Singapore base company, Product: Electronic Toys/Car, Train, Ships ;packaging etc., Clients: International, Plant workforces: 1000

Product Design Engineer

Report to CEO

Major Responsibilities: Structured new R&D, Research, Create and Design product and packaging

Involve technical illustration, finds facts and figures, conceptual design, material testing,

packaging, coordinated with engineers, officers, production supervisor and contractor.

SKILLS

Proficient in both PC and Mac environments

2D Software: Illustrator, Microsoft Words, Photoshop, Power-Point, QuarkExpress,

3D Software: Alias, AutoCAD, Pro/E, Rhino, Softimage, Solidworks, Vellum

3D Model Making, Conceptualization, Graphic Design (prints, illustration), Packaging,

Photography, Sketching; Advanced knowledge of injection, blow molded plastic part design/decoration

Web site Knowledge: Flash, Director, Dreamwaver; Audio Software: Premier, SoundEdit

Fluent in English, Mandarin, Toe Chew and Cantonese; knowledge in French and Japanese

Key Accomplishments

HIS International. New York, Manhattan

Design Consultant – Researched and Developed a series of stroller and car dear accessories to sale to the big- office retailers e.g. Kmart and Target. Products exhibited in Shanghai Toys Exp. 2000.

Edge-pdc, (Product Development Corporation), Philadelphia (PA)

Design Consultant – Enhanced Kitchen Sink; ascertain market trends in the use of Kitchen sinks and to develop potential feature sets that will provide more  values, utility and desirability in future sinks and sinks accessories. Work collaboratively with clients and engineers. Concept exhibited in Chicago Kitchen and Bath Show 2002.

Johnson & Johnson, New Jersey (NJ) Skillman 2001 – 2002

Design Consultant – Innovative Development of a Dental Floss Redesign Dispenser. Establish measurable objectives for each innovative concept to provide excellent function, value and appearance or exciting product solutions across diverse markets

Steelcase, Michigan, (MI) 2000-2001

Energized the Sales of the Port ‘g’ chair by improving the design of the support system for the Port ’g’ chair to accommodate users with jobs that required diversity in activity throughout the day

Most Successful Products

Baby porch for Embrace to develop the Rural@Home in India.

Dental Floss redesign for Johnson and Johnson in NJ, USA

Kitchen Sink for America Standard in PA, USA

Office Chair for Steelcase in Ml, USA

“appleturnover” – SafeSun Medical device, MA [email protected]

National Art Gallery-Children Education (NGS) Center

Honors and Affiliations

1994-current      C.S.D. (England) / I.D.S.A. (U.S.A) member

1993            Gold Star Design Award

1990-91         Young Designers Award

1990            Singapore Civil Defence Logo Design Competition

1990            German Design Workshop – exchange student

1988            Singapore Civil Defence Force-Outward Bound Design

Key Sectors of Experience

Animation, Video, Web design/ Architectural Design-Door handle, Furniture-indoor and outdoor, Lighting, Space design/ Baby Product/Children-Car accessories, Computer, Infant’s Strollers Consumer Electronic-Audio Video, Mobile Phone, conference phone Camera, Kitchenware, House-ware, Gardening tools, Games Design/ HCI (Human Center Interface)/ HFE (Human Factors Engineering) Design-Transportation, Control Panel (Folk-Lift) design/ Healthcare -Dental Floss Redesign Dispenser, Medical Lamp/ P.O.P Design (Point of Purchase)/Sport, Stationary, Home Deco Products/Toy Design (Remote Control Racing Car). Medical Health devices (Lancet devices, surgical knife, medical packaging, Exhibition Design ( Early Mona Lisa Travel Exhibition in Shanghai, Sentosa Resort World-MEM in Singapore, (SRW-MEM), Asia Civilisation Museum(ACM), National Art Gallery-Children Education (NGS), Singapore Botanical Garden (SBG), Ministry Of Old Ford Factory(MOFF), Singapore SportSG etc