Tracy Wakeford Sales Associate

Guelph, Ontario

Key Skills

●  Customer Service ●
●  Teamwork and Leadership ●
●  Organization ●


Postgraduate Certificate – Sport and Event Marketing

George Brown College, Toronto, Ontario

Bachelor of Arts Degree – Social and Applied Human Sciences

University of Guelph, Guelph, Ontario

Professional Sports Work Experience

Activation Team Member

Toronto Blue Jays, Toronto, Ontario
●  Assist with set up and tear down of special events and game

objects and equipment
●  Communicate and work closely with other Activation Team
Communication Skills Multitasking
Event planning
members in order to safely and efficiently organize and execute all activations and promotions, including in-game and offsite events
●  Enthusiastically interact and engage with fans throughout Junior Jays Saturdays, FanFest Fridays and other promotional games
●  Understand and follow safety and emergency procedures within the stadium

Game Day Operations Intern October 2014-April 2015

Hamilton Bulldogs Hockey Club, Hamilton, Ontario
●  Worked with a team of 8 to organize and execute all in game promotions demonstrating organization

skills and a high attention to detail
●  Interacted with fans with enthusiasm and professionalism, enhancing their game day experience
●  Attended pre and post-game meetings, communicating with management by giving feedback and

opinions on the night’s event

Other Work Experience

Sales Associate March 2017-Present

Charleston Homes, Guelph, Ontario
●  Welcome and register customers (prospective clients and/or realtors)
●  Work with customers throughout the design and sale of their $1 million+ custom home
●  Design print ads, signs and other marketing material
●  Manage social media platforms – Facebook and Instagram
day activations, lifting and moving heavy
August 2013 December 2010

April 2015-Present
January 2013-May 2013
direct mail pieces
BioSteel Sports, Toronto, Ontario
Tracy Wakeford

312-41 Goodwin Drive, Guelph, Ontario, N1L 0E7 416-578-5834 [email protected]
Server and Bartender
April 2008-Present
Various Locations (Presently Milestones Grill and Bar, Guelph, Ontario)

●  Effectively multitasks and works well under pressure, demonstrated through serving multiple tables at a

time, including large parties, preparing drinks for the entire restaurant, within time restraints
●  Demonstrates a strong attention to detail when dealing with menu changes, guest preference and

allergies, and communicating these to kitchen staff and management
●  Demonstrates excellence in customer service through anticipating guest needs and guest satisfaction

Marketing and Social Media April 2014-January 2014

Marlin Travel, (Guelph, Brantford, Cobourg, Port Hope)
●  Ran social media platforms including Twitter and Facebook for four offices, interacting with clients
●  In charge of updating content for all four agency websites
●  Communicated with head office personnel in order to coordinate marketing initiatives, such as Air Miles
●  Management of social media initiatives, such as Facebook and Twitter
●  Assistance in coordinating events, such as sampling’s and the annual NHL BioSteel Camp
●  Development of presentation materials for sales & marketing
●  Researched best practices and innovation
●  Completed tasks using Microsoft Word, Excel, PowerPoint and Outlook
●  Key contact when sourcing content from Sales Reps
Volunteer Experience

Jays Care Foundation
April 20, 2015
Curve Ball Gala, Toronto, Ontario
● Assisted with registration of all guests, including sponsors, season ticket holders, high end clientele and
Toronto Blue Jays players

●  Interacted and engaged with guests while executing activations and games
●  Responsible for the tear down of all event materials and equipment

BioSteel Sports

CAMP, Toronto, Ontario
●  Communicated with lunch sponsors daily to arrange drop off of meals
●  Organized and served lunches for 50 NHL players, as well as Mazda sponsors daily
●  Responsible for set up and clean-up of lunch room
●  Communicated with Event Coordinator upon arrival and departure each day
August 19-22, 2013