Key Skills
● Customer Service ●
● Teamwork and Leadership ●
● Organization ●
Education
Postgraduate Certificate – Sport and Event Marketing
George Brown College, Toronto, Ontario
Bachelor of Arts Degree – Social and Applied Human Sciences
University of Guelph, Guelph, Ontario
Professional Sports Work Experience
Activation Team Member
Toronto Blue Jays, Toronto, Ontario
● Assist with set up and tear down of special events and game
objects and equipment
● Communicate and work closely with other Activation Team
Communication Skills Multitasking
Event planning
members in order to safely and efficiently organize and execute all activations and promotions, including in-game and offsite events
● Enthusiastically interact and engage with fans throughout Junior Jays Saturdays, FanFest Fridays and other promotional games
● Understand and follow safety and emergency procedures within the stadium
Game Day Operations Intern October 2014-April 2015
Hamilton Bulldogs Hockey Club, Hamilton, Ontario
● Worked with a team of 8 to organize and execute all in game promotions demonstrating organization
skills and a high attention to detail
● Interacted with fans with enthusiasm and professionalism, enhancing their game day experience
● Attended pre and post-game meetings, communicating with management by giving feedback and
opinions on the night’s event
Other Work Experience
Sales Associate March 2017-Present
Charleston Homes, Guelph, Ontario
● Welcome and register customers (prospective clients and/or realtors)
● Work with customers throughout the design and sale of their $1 million+ custom home
● Design print ads, signs and other marketing material
● Manage social media platforms – Facebook and Instagram
day activations, lifting and moving heavy
August 2013 December 2010
April 2015-Present
Intern
January 2013-May 2013
direct mail pieces
BioSteel Sports, Toronto, Ontario
Tracy Wakeford
312-41 Goodwin Drive, Guelph, Ontario, N1L 0E7 416-578-5834 [email protected]
Server and Bartender
April 2008-Present
Various Locations (Presently Milestones Grill and Bar, Guelph, Ontario)
● Effectively multitasks and works well under pressure, demonstrated through serving multiple tables at a
time, including large parties, preparing drinks for the entire restaurant, within time restraints
● Demonstrates a strong attention to detail when dealing with menu changes, guest preference and
allergies, and communicating these to kitchen staff and management
● Demonstrates excellence in customer service through anticipating guest needs and guest satisfaction
Marketing and Social Media April 2014-January 2014
Marlin Travel, (Guelph, Brantford, Cobourg, Port Hope)
● Ran social media platforms including Twitter and Facebook for four offices, interacting with clients
● In charge of updating content for all four agency websites
● Communicated with head office personnel in order to coordinate marketing initiatives, such as Air Miles
● Management of social media initiatives, such as Facebook and Twitter
● Assistance in coordinating events, such as sampling’s and the annual NHL BioSteel Camp
● Development of presentation materials for sales & marketing
● Researched best practices and innovation
● Completed tasks using Microsoft Word, Excel, PowerPoint and Outlook
● Key contact when sourcing content from Sales Reps
Volunteer Experience
Jays Care Foundation
April 20, 2015
Curve Ball Gala, Toronto, Ontario
● Assisted with registration of all guests, including sponsors, season ticket holders, high end clientele and
Toronto Blue Jays players
● Interacted and engaged with guests while executing activations and games
● Responsible for the tear down of all event materials and equipment
BioSteel Sports
CAMP, Toronto, Ontario
● Communicated with lunch sponsors daily to arrange drop off of meals
● Organized and served lunches for 50 NHL players, as well as Mazda sponsors daily
● Responsible for set up and clean-up of lunch room
● Communicated with Event Coordinator upon arrival and departure each day
August 19-22, 2013